Company situation variable modes.
| COMPANY SITUATION VARIABLE MODES | DESCRIPTION | INTERPRETATION |
|---|---|---|
| Strong | Combination of “growth strategy” and “strong digital maturity level” variables | The business development of the company leans on digital experience |
| Weak | Combination of “decrease strategy” and “weak digital maturity level” variables | The company is on the defensive and does not benefit from digital experience |
| Ambivalent | Combination of “growth strategy” and “weak digital level maturity” variables or “decrease strategy” and “strong digital level maturity” variables | Delicate situation of the company, which has strong assets on weaknesses |
| COMPANY SITUATION VARIABLE MODES | DESCRIPTION | INTERPRETATION |
|---|---|---|
| Strong | Combination of “growth strategy” and “strong digital maturity level” variables | The business development of the company leans on digital experience |
| Weak | Combination of “decrease strategy” and “weak digital maturity level” variables | The company is on the defensive and does not benefit from digital experience |
| Ambivalent | Combination of “growth strategy” and “weak digital level maturity” variables or “decrease strategy” and “strong digital level maturity” variables | Delicate situation of the company, which has strong assets on weaknesses |
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