Table 8.

Company situation variable modes.

COMPANY SITUATION VARIABLE MODESDESCRIPTIONINTERPRETATION
StrongCombination of “growth strategy” and “strong digital maturity level” variablesThe business development of the company leans on digital experience
WeakCombination of “decrease strategy” and “weak digital maturity level” variablesThe company is on the defensive and does not benefit from digital experience
AmbivalentCombination of “growth strategy” and “weak digital level maturity” variables or “decrease strategy” and “strong digital level maturity” variablesDelicate situation of the company, which has strong assets on weaknesses

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