Table 1.

The 20 cases of AI in insurance.

CasePosition in insuranceExamples of AI applications
1Lloyd’s of LondonLarge incumbent, B2B, multichannelData entry quality control: AI analyses contracts to ensure regulatory compliance.
2Willis Towers WatsonLarge incumbent, B2B, multichannelWhen processing a claim or evaluating a business customer AI can identify the right expert and bring in their expertise at the right point.
3AVIVALarge incumbent, B2C multichannelA virtual assistant can be asked questions with natural language and reply.
4Compare themarket.comIncumbent, tech-focused B2C, company offering a platformDigital Voice: Full or semi-automatic interaction with the consumer using natural language processing and big data are supported by AI.
5BupaIncumbent, health insurance and healthcare providerAI is used for Illness and disability claim prediction.
6Confused.comOnline, tech-focused, B2C, low cost focused on car insuranceAI supporter virtual assistants (chatbots) support the customer with sentiment analysis and automation of time-consuming and repetitive tasks.
7CUVVASmall start-up, online, B2C, offers innovative servicesAI supports underwriting, claims processing and fraud detection.
8AXALarge incumbent, B2C, multichannelAI supports underwriting, customization, claims processing and fraud detection.
9Zurich InsuranceLarge incumbent, B2C, multichannelFraud detection and reduction. AI also supports underwriting and claims processing.
10Tokio MarineLarge incumbent, B2C, multichannelClaim documentation, AI “reads” hand-written documents.
11ManulifeLarge incumbent, B2C, multichannelAI can underwrite insurance independently.
12AllstateLarge incumbent, B2C, multichannelAI supports underwriting, customization with a virtual assistant, claims processing and fraud detection.
13GEICOLarge incumbent, technology focused, B2C, specialized in car insuranceRecruitment, AI carries out interview and matches the applicant’s skills to the right roles.
14ProgressiveLarge incumbent, technology focusedAI is used to improve efficiency across a complete process so that humans are not needed.
15Lemonade InsuranceOnline, no physical stores, relatively new, technology focused, B2C, offers innovative servicesTheir virtual assistant called “AI Jim”. “AI Jim” can interact with the consumer during the buying a policy, switching from another insurer, claims process. AI supports behavioral analysis.
16FRI:DAYSmall start-up, online, technology focused B2C, offers innovative servicesThe Guidewire system used are achieved by AI that is trained specifically to identify patterns that indicate fraud in insurance.
17Ping An InsuranceLarge incumbent, B2C, multichannel, offers innovative servicesInnovative services utilize AI to be proactive and shape behavior like improving health.
18AlibabaTech and e-commerce giant, with large user base entering the insurance sector with innovative servicesAlibaba uses AI heavily in healthcare and this is being integrated with new insurance products.
19TencentTech and e-commerce giant, large user base entering insurance with innovative servicesAI is used across this technology giant’s e-commerce and social media for analysis, facial recognition, natural language processing, fraud detection and security.
20TESLATech company influencing insurance sectorThere are new opportunities and challenges for insurance created by AI in self-driving cars.

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