Table 2 Discriminant validity using HTMT...

Table 2

Discriminant validity using HTMT ratio

Constructs	MHE	MNO	MLC	MRE	MME	MIN	MKN	SAT	INT
MHE
MNO	0.833
MLC	0.485	0.738
MRE	0.570	0.726	0.767
MME	0.560	0.632	0.495	0.805
MIN	0.512	0.666	0.683	0.714	0.637
MKN	0.524	0.627	0.576	0.673	0.845	0.771
SAT	0.415	0.597	0.674	0.557	0.425	0.852	0.608
INT	0.427	0.592	0.699	0.596	0.538	0.730	0.653	0.821
WOM	0.437	0.556	0.466	0.508	0.480	0.513	0.506	0.543	0.710

Constructs	MHE	MNO	MLC	MRE	MME	MIN	MKN	SAT	INT
MHE
MNO	0.833
MLC	0.485	0.738
MRE	0.570	0.726	0.767
MME	0.560	0.632	0.495	0.805
MIN	0.512	0.666	0.683	0.714	0.637
MKN	0.524	0.627	0.576	0.673	0.845	0.771
SAT	0.415	0.597	0.674	0.557	0.425	0.852	0.608
INT	0.427	0.592	0.699	0.596	0.538	0.730	0.653	0.821
WOM	0.437	0.556	0.466	0.508	0.480	0.513	0.506	0.543	0.710

Notes:

Hedonism = MHE; Novelty = MNO; Local culture = MLC; Refreshment = MRE; Meaningfulness = MME; Involvement = MIN; Knowledge = MKN; Satisfaction = SAT; Revisit Intention = RINT; Word-of-mouth intention = WOM

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