Results of hypothesis testing
| Hypothesis | Direct/ indirect effect | P-value | 95% Bias corrected confidence interval | Supported | |
|---|---|---|---|---|---|
| H1a | Hedonism→satisfaction | −0.010 | 0.441 | [−0.125, 0.90] | No |
| H1b | Novelty→satisfaction | 0.095 | 0.124 | [−0.040, 0.231] | No |
| H1c | Local culture→satisfaction | 0.207 | 0.002 | [0.088, 0.320] | Yes |
| H1d | Refreshment→satisfaction | −0.003 | 0.485 | [−0.134, 0.138] | No |
| H1e | Meaningfulness→satisfaction | −0.206 | 0.019 | [−0.375, −0.048] | No (different sign) |
| H1f | Involvement→satisfaction | 0.530 | 0.000 | [0.378, 0.665] | Yes |
| H1g | Knowledge→satisfaction | 0.204 | 0.024 | [0.040, 0.380] | Yes |
| H2a | Hedonism→revisit intention | 0.002 | 0.486 | [−0.084, 0.080] | No |
| H2b | Novelty→revisit intention | 0.009 | 0.452 | [−0.117, 0.135] | No |
| H2c | Local Culture→revisit intention | 0.214 | 0.018 | [0.049, 0.387] | Yes |
| H2d | Refreshment→revisit intention | −0.005 | 0.472 | [−0.135, 0.107] | No |
| H2e | Meaningfulness→revisit intention | 0.088 | 0.129 | [−0.032, 0.220] | No |
| H2f | Involvement→revisit intention | 0.120 | 0.109 | [−0.039, 283] | No |
| H2g | Knowledge→revisit intention | 0.043 | 0.336 | [−0.125, 0.208] | No |
| H3a | Hedonism→satisfaction→revisit intention | −0.005 | 0.442 | [−0.063, 0.40] | No |
| H3b | Novelty→satisfaction→revisit intention | 0.044 | 0.141 | [−0.016, 0.119] | No |
| H3c | Local culture→satisfaction→revisit intention | 0.097 | 0.006 | [0.043, 0.171] | Yes |
| H3d | Refreshment→satisfaction→revisit intention | −0.001 | 0.485 | [−0.064, 0.067] | No |
| H3e | Meaningfulness→satisfaction→revisit intention | −0.096 | 0.028 | [−0.193, −0.027] | No (different sign) |
| H3f | Involvement→satisfaction→revisit intention | 0.247 | 0.000 | [0.156, 0.356] | Yes |
| H3g | Knowledge→satisfaction→revisit intention | 0.095 | 0.034 | [0.024, 0.197] | Yes |
| H4a | Hedonism→WOM intention | 0.035 | 0.309 | [−0.085, 0.150] | No |
| H4b | Novelty→WOM intention | 0.191 | 0.017 | [0.038, 0.333] | Yes |
| H4c | Local Culture→WOM intention | −0.004 | 0.487 | [−0.183, 0.180] | No |
| H4d | Refreshment→WOM intention | 0.063 | 0.240 | [−0.087, 0.198] | No |
| H4e | Meaningfulness→WOM intention | 0.098 | 0.169 | [−0.068, 0.226] | No |
| H4f | Involvement→WOM intention | −0.004 | 0.486 | [−0.206, 0.197] | No |
| H4g | Knowledge→WOM intention | 0.017 | 0.437 | [−0.156, 0.193] | No |
| H5a | Hedonism→satisfaction→WOM intention | −0.004 | 0.442 | [−0.053, 0.038] | No |
| H5b | Novelty→satisfaction→WOM intention | 0.039 | 0.137 | [−0.013, 0.106] | No |
| H5c | Local culture→satisfaction→WOM intention | 0.085 | 0.011 | [0.035, 0.159] | Yes |
| H5d | Refreshment→satisfaction→WOM intention | −0.001 | 0.485 | [−0.059, 0.057] | No |
| H5e | Meaningfulness→satisfaction→WOM intention | −0.085 | 0.037 | [−0.179, −0.021] | No (different sign) |
| H5f | Involvement→satisfaction→WOM intention | 0.218 | 0.000 | [0.125, 0.334] | Yes |
| H5g | Knowledge→satisfaction→WOM intention | 0.084 | 0.044 | [0.021, 0.187] | Yes |
| H6 | Satisfaction→revisit intention | 0.466 | 0.000 | [0.315, 0.610] | Yes |
| H7 | Satisfaction→WOM intention | 0.411 | 0.000 | [0.243, 0.564] | Yes |
| Hypothesis | Direct/ | P-value | 95% Bias corrected confidence interval | Supported | |
|---|---|---|---|---|---|
| Hedonism→satisfaction | −0.010 | 0.441 | [−0.125, 0.90] | No | |
| Novelty→satisfaction | 0.095 | 0.124 | [−0.040, 0.231] | No | |
| Local culture→satisfaction | 0.207 | 0.002 | [0.088, 0.320] | Yes | |
| Refreshment→satisfaction | −0.003 | 0.485 | [−0.134, 0.138] | No | |
| Meaningfulness→satisfaction | −0.206 | 0.019 | [−0.375, −0.048] | No (different sign) | |
| Involvement→satisfaction | 0.530 | 0.000 | [0.378, 0.665] | Yes | |
| Knowledge→satisfaction | 0.204 | 0.024 | [0.040, 0.380] | Yes | |
| Hedonism→revisit intention | 0.002 | 0.486 | [−0.084, 0.080] | No | |
| Novelty→revisit intention | 0.009 | 0.452 | [−0.117, 0.135] | No | |
| Local Culture→revisit intention | 0.214 | 0.018 | [0.049, 0.387] | Yes | |
| Refreshment→revisit intention | −0.005 | 0.472 | [−0.135, 0.107] | No | |
| Meaningfulness→revisit intention | 0.088 | 0.129 | [−0.032, 0.220] | No | |
| Involvement→revisit intention | 0.120 | 0.109 | [−0.039, 283] | No | |
| Knowledge→revisit intention | 0.043 | 0.336 | [−0.125, 0.208] | No | |
| Hedonism→satisfaction→revisit intention | −0.005 | 0.442 | [−0.063, 0.40] | No | |
| Novelty→satisfaction→revisit intention | 0.044 | 0.141 | [−0.016, 0.119] | No | |
| Local culture→satisfaction→revisit intention | 0.097 | 0.006 | [0.043, 0.171] | Yes | |
| Refreshment→satisfaction→revisit intention | −0.001 | 0.485 | [−0.064, 0.067] | No | |
| Meaningfulness→satisfaction→revisit intention | −0.096 | 0.028 | [−0.193, −0.027] | No (different sign) | |
| Involvement→satisfaction→revisit intention | 0.247 | 0.000 | [0.156, 0.356] | Yes | |
| Knowledge→satisfaction→revisit intention | 0.095 | 0.034 | [0.024, 0.197] | Yes | |
| Hedonism→WOM intention | 0.035 | 0.309 | [−0.085, 0.150] | No | |
| Novelty→WOM intention | 0.191 | 0.017 | [0.038, 0.333] | Yes | |
| Local Culture→WOM intention | −0.004 | 0.487 | [−0.183, 0.180] | No | |
| Refreshment→WOM intention | 0.063 | 0.240 | [−0.087, 0.198] | No | |
| Meaningfulness→WOM intention | 0.098 | 0.169 | [−0.068, 0.226] | No | |
| Involvement→WOM intention | −0.004 | 0.486 | [−0.206, 0.197] | No | |
| Knowledge→WOM intention | 0.017 | 0.437 | [−0.156, 0.193] | No | |
| Hedonism→satisfaction→WOM intention | −0.004 | 0.442 | [−0.053, 0.038] | No | |
| Novelty→satisfaction→WOM intention | 0.039 | 0.137 | [−0.013, 0.106] | No | |
| Local culture→satisfaction→WOM intention | 0.085 | 0.011 | [0.035, 0.159] | Yes | |
| Refreshment→satisfaction→WOM intention | −0.001 | 0.485 | [−0.059, 0.057] | No | |
| Meaningfulness→satisfaction→WOM intention | −0.085 | 0.037 | [−0.179, −0.021] | No (different sign) | |
| Involvement→satisfaction→WOM intention | 0.218 | 0.000 | [0.125, 0.334] | Yes | |
| Knowledge→satisfaction→WOM intention | 0.084 | 0.044 | [0.021, 0.187] | Yes | |
| Satisfaction→revisit intention | 0.466 | 0.000 | [0.315, 0.610] | Yes | |
| Satisfaction→WOM intention | 0.411 | 0.000 | [0.243, 0.564] | Yes |
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