Table 6

Sufficient causal configurations for word of mouth intention

ConfigurationsRaw coverageUnique coverageConsistency
Configurations for high WOM intention
WOM = f (MHE; MNO; MLC; MRE; MME; MIN; MKN)
MHE*MKN*MLC*MNO*MRE0.6950.1800.957
MHE*∼MINV*∼MKN*∼MLC*∼MME*∼MRE0.5140.0130.926
∼MINV*∼MKN*∼MLC*∼MME*MNO*∼MRE0.5250.0100.940
∼MHE*MINV*MKN*MLC*∼MME*MRE0.5380.0210.973
solution coverage: 0.784
solution consistency: 0.897

Notes:

Hedonism = MHE; novelty = MNO; local culture = MLC; refreshment = MRE; meaningfulness = MME; involvement = MIN; knowledge = MKN

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