Sufficient causal configurations for word of mouth intention
| Configurations | Raw coverage | Unique coverage | Consistency |
|---|---|---|---|
| Configurations for high WOM intention WOM = f (MHE; MNO; MLC; MRE; MME; MIN; MKN) | |||
| MHE*MKN*MLC*MNO*MRE | 0.695 | 0.180 | 0.957 |
| MHE*∼MINV*∼MKN*∼MLC*∼MME*∼MRE | 0.514 | 0.013 | 0.926 |
| ∼MINV*∼MKN*∼MLC*∼MME*MNO*∼MRE | 0.525 | 0.010 | 0.940 |
| ∼MHE*MINV*MKN*MLC*∼MME*MRE | 0.538 | 0.021 | 0.973 |
| solution coverage: 0.784 solution consistency: 0.897 | |||
| Configurations | Raw coverage | Unique coverage | Consistency |
|---|---|---|---|
| Configurations for high WOM intention | |||
| MHE*MKN*MLC*MNO*MRE | 0.695 | 0.180 | 0.957 |
| MHE*∼MINV*∼MKN*∼MLC*∼MME*∼MRE | 0.514 | 0.013 | 0.926 |
| ∼MINV*∼MKN*∼MLC*∼MME*MNO*∼MRE | 0.525 | 0.010 | 0.940 |
| ∼MHE*MINV*MKN*MLC*∼MME*MRE | 0.538 | 0.021 | 0.973 |
| solution coverage: 0.784 | |||
Notes:
Hedonism = MHE; novelty = MNO; local culture = MLC; refreshment = MRE; meaningfulness = MME; involvement = MIN; knowledge = MKN
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