Table 2 Validity and reliability...

Table 2

Validity and reliability diagnostics (correlations in the lower half of the shaded matrix, and squared AVE’s in the diagonal)

	CR	AVE	MSV	MaxR(H)	Privacy concern	Privacy risk	Privacy control	Utilitarian usefulness	Hedonic usefulness	Pro-social usefulness	Willingness to use
PRIVACY CONCERN	0.923	0.638	0.626	0.948	0.798
PRIVACY RISK	0.890	0.671	0.626	0.895	0.791	0.819
PRIVACY CONTROL	0.840	0.638	0.068	0.852	−0.234	−0.261	0.799
UTILITARIAN USEFULNESS	0.920	0.657	0.207	0.923	−0.028	−0.024	−0.055	0.811
HEDONIC USEFULNESS	0.926	0.808	0.207	0.938	−0.084	−0.102	0.140	0.455	0.899
PRO-SOCIAL USEFULNESS	0.948	0.859	0.403	0.966	−0.175	−0.137	0.203	0.204	0.284	0.927
WILLINGNESS TO USE	0.963	0.896	0.403	0.963	−0.244	−0.183	0.184	0.192	0.286	0.635	0.946

	CR	AVE	MSV	MaxR(H)	Privacy concern	Privacy risk	Privacy control	Utilitarian usefulness	Hedonic usefulness	Pro-social usefulness	Willingness to use
PRIVACY CONCERN	0.923	0.638	0.626	0.948	0.798
PRIVACY RISK	0.890	0.671	0.626	0.895	0.791	0.819
PRIVACY CONTROL	0.840	0.638	0.068	0.852	−0.234	−0.261	0.799
UTILITARIAN USEFULNESS	0.920	0.657	0.207	0.923	−0.028	−0.024	−0.055	0.811
HEDONIC USEFULNESS	0.926	0.808	0.207	0.938	−0.084	−0.102	0.140	0.455	0.899
PRO-SOCIAL USEFULNESS	0.948	0.859	0.403	0.966	−0.175	−0.137	0.203	0.204	0.284	0.927
WILLINGNESS TO USE	0.963	0.896	0.403	0.963	−0.244	−0.183	0.184	0.192	0.286	0.635	0.946

Notes:

CR = composite reliability; AVE = average variance extracted; MSV = maximum shared variance; MaxR(H) = maximum reliability, McDonald construct reliability

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