The strategic role of online communities in helping firms adapt to a changing business environment
| Case/Community | Customer community | Innovation community | Citizen community |
|---|---|---|---|
| Capability | Sensing opportunities and threats | Seizing opportunities | Reconfiguring tangible and intangible assets |
| Manifestation | Understanding customer preferences and trends | New product development | Shift from in-house content production to value co-creation |
| Case/Community | Customer community | Innovation community | Citizen community |
|---|---|---|---|
| Capability | Sensing opportunities and threats | Seizing opportunities | Reconfiguring tangible and intangible assets |
| Manifestation | Understanding customer preferences and trends | New product development | Shift from in-house content production to value co-creation |
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