Table II

Percentage of market share of top five Japanese restaurants in Hong Kong (2010–2012)

BrandRank2010 (%)2011 (%)2012 (%)OutletsRevenue per outlet
Genki Sushi14.86.46.445HK$11.8M
Itacho Sushi24.24.85.231HK$13.8M
Ajisen33.33.12.929HK$8.3M
Watami41.62.02.117HK$10.4M
Itamae Sushi50.90.91.08HK$10.5M
Others 85.282.882.41,030HK$5.8M

Note: Taken from official statistics, company sources, trade interviews, trade press and Euromonitor International estimates

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