Table 3 Post-hoc analysis: main effect...

Table 3

Post-hoc analysis: main effect between key influencers and invisible users

Variables	Number of subtracted followers ≤25th percentile		Number of subtracted followers ≥75th percentile
Variables	Hazard ratio (SE)	p-value	Hazard ratio (SE)	p-value
Gender	0.35(0.52)	0.481	0.33(0.16)	0.019^*
Social unrest	27.73(211.75)	0.664	1.02(0.61)	0.969
SEZ	0.00(230.23)	1.000	1.82(1.46)	0.456
Coastal_open_city	0.00(0.00)	1.000	1.90(0.96)	0.204
GDP Growth Rate	1.01(0.37)	0.976	1.04(0.11)	0.709
Num_unemployed	1.00(0.00)	0.047^*	1.00(0.00)	0.676
Num_hosp	1.00(0.01)	0.648	1.00(0.00)	0.016^*
Num_bus	1.00(0.00)	0.382	1.00(0.00)	0.690
Constant	0.00(0.00)	0.011^*	0.00(0.00)	0.000^***
Clustered by Province IDs	Yes		Yes
Year dummies	Included		Included
Log likelihood	−8.51		−55.47
Wald Chi-square	20.40		71.41
N	125		137

Variables	Number of subtracted followers ≤25th percentile		Number of subtracted followers ≥75th percentile
Variables	Hazard ratio (SE)	p-value	Hazard ratio (SE)	p-value
Gender	0.35(0.52)	0.481	0.33(0.16)	0.019^*
Social unrest	27.73(211.75)	0.664	1.02(0.61)	0.969
SEZ	0.00(230.23)	1.000	1.82(1.46)	0.456
Coastal_open_city	0.00(0.00)	1.000	1.90(0.96)	0.204
GDP Growth Rate	1.01(0.37)	0.976	1.04(0.11)	0.709
Num_unemployed	1.00(0.00)	0.047^*	1.00(0.00)	0.676
Num_hosp	1.00(0.01)	0.648	1.00(0.00)	0.016^*
Num_bus	1.00(0.00)	0.382	1.00(0.00)	0.690
Constant	0.00(0.00)	0.011^*	0.00(0.00)	0.000^***
Clustered by Province IDs	Yes		Yes
Year dummies	Included		Included
Log likelihood	−8.51		−55.47
Wald Chi-square	20.40		71.41
N	125		137

Note(s): The hazard rate of engaging in the very first live-streaming activity is the dependent variable. We report odds ratios, standard errors (SE), and p values. Odds ratios are interpreted as the proportional change in hazard rate from a one-unit increase in the predictor of interest. The value of one indicates no change. The values less than one suggest that increases in predictors of interest decrease the hazard rate, and those greater than one denote that increases in predictors of interest increase the hazard rate

*p < 0.05, **p < 0.01, ***p < 0.001

Source(s): Table by authors

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