Table 4. Test of discriminant validity...

Table 4.

Test of discriminant validity

Variables	1	2	3	4	5	6
PU	0.780
EaA	0.556	0.938
US	0.114	−0.069	0.924
RB	0.141	0.043	0.499	0.955
TDR	0.085	0.051	0.471	0.827	0.904
WoM	0.226	0.107	0.509	0.799	0.685	0.914

Variables	1	2	3	4	5	6
PU	0.780
EaA	0.556	0.938
US	0.114	−0.069	0.924
RB	0.141	0.043	0.499	0.955
TDR	0.085	0.051	0.471	0.827	0.904
WoM	0.226	0.107	0.509	0.799	0.685	0.914

Notes

*Diagonal elements (italic) show the square root of the average variance extracted (AVE)

Source: Authors own creation

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