Collection and purposes of empirics
| Collection method | Participant involvement | Specific research purpose and additional comments |
|---|---|---|
| Field work: observation | Passive | Locating specific issues to investigate and key individuals to contact |
| Interviews | Active | To investigate the individuals’ perception and use of Facebook To map the entrepreneurial process |
| Netnography | Passive | Map the online story of the entrepreneurial process To capture the online social dynamics |
| Collection method | Participant involvement | Specific research purpose and additional comments |
|---|---|---|
| Field work: observation | Passive | Locating specific issues to investigate and key individuals to contact |
| Interviews | Active | To investigate the individuals’ perception and use of Facebook |
| Netnography | Passive | Map the online story of the entrepreneurial process |
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