Table 2. Basic information of... | Emerald Publishing

Table 2.

Basic information of respondents (N = 474)

Demographic variables	Category	Frequency	(%)
Gender	Female	249	52.5
Gender	Male	225	47.5
Age	<=20	51	10.8
	21–30	279	58.9
	31–40	111	23.3
	>=41	33	7
Education background	Junior college	123	25.9
	Undergraduate	248	52.4
	Master	90	19
	Doctor	13	2.7
Most familiar live streaming platform	Kuaishou	163	34.4
	TikTok	137	28.9
	Taobao Live	89	18.8
	Others	85	17.93

Demographic variables	Category	Frequency	(%)
Gender	Female	249	52.5
Gender	Male	225	47.5
Age	<=20	51	10.8
	21–30	279	58.9
	31–40	111	23.3
	>=41	33	7
Education background	Junior college	123	25.9
	Undergraduate	248	52.4
	Master	90	19
	Doctor	13	2.7
Most familiar live streaming platform	Kuaishou	163	34.4
	TikTok	137	28.9
	Taobao Live	89	18.8
	Others	85	17.93