TableĀ 6

Unstandardized parameter estimates

Sample typeBenevolencePositivityGlobal significance
Parameter estimatet-statisticsParameter estimatet-statisticsAdj. R2F statistics
Total telecom sample0.477.710.487.930.83549.07
High surprise0.354.590.618.290.87407.33
Low surprise0.596.540.353.720.78183.59
Mobile0.506.070.465.610.84306.21
Cable TV0.444.510.505.240.82238.56

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