Unstandardized parameter estimates
| Sample type | Benevolence | Positivity | Global significance | |||
|---|---|---|---|---|---|---|
| Parameter estimate | t-statistics | Parameter estimate | t-statistics | Adj. R2 | F statistics | |
| Total telecom sample | 0.47 | 7.71 | 0.48 | 7.93 | 0.83 | 549.07 |
| High surprise | 0.35 | 4.59 | 0.61 | 8.29 | 0.87 | 407.33 |
| Low surprise | 0.59 | 6.54 | 0.35 | 3.72 | 0.78 | 183.59 |
| Mobile | 0.50 | 6.07 | 0.46 | 5.61 | 0.84 | 306.21 |
| Cable TV | 0.44 | 4.51 | 0.50 | 5.24 | 0.82 | 238.56 |
| Sample type | Benevolence | Positivity | Global significance | |||
|---|---|---|---|---|---|---|
| Parameter estimate | Parameter estimate | Adj. | ||||
| Total telecom sample | 0.47 | 7.71 | 0.48 | 7.93 | 0.83 | 549.07 |
| High surprise | 0.35 | 4.59 | 0.61 | 8.29 | 0.87 | 407.33 |
| Low surprise | 0.59 | 6.54 | 0.35 | 3.72 | 0.78 | 183.59 |
| Mobile | 0.50 | 6.07 | 0.46 | 5.61 | 0.84 | 306.21 |
| Cable TV | 0.44 | 4.51 | 0.50 | 5.24 | 0.82 | 238.56 |
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