Subgroup analysis
| Groups | Benevolence | Positivity | Global significance | ||
|---|---|---|---|---|---|
| Between groups difference | t-statistic | Between groups difference | t-statistic | Chow test (F) | |
| Industry (mobile – TV) | 0.06 | 0.47 | −0.04 | −0.32 | 0.24 |
| Level of surprise (high – low) | −0.24 | −2.03* | 0.26 | 2.19* | 3.48* |
| Groups | Benevolence | Positivity | Global significance | ||
|---|---|---|---|---|---|
| Between groups difference | Between groups difference | Chow test ( | |||
| Industry (mobile – TV) | 0.06 | 0.47 | −0.04 | −0.32 | 0.24 |
| Level of surprise (high – low) | −0.24 | −2.03* | 0.26 | 2.19* | 3.48* |
Note(s): *Significant at < 0.05 level
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