Controlling and enabling practices used at the system level
| System-level | Enabling practices | Controlling practices |
|---|---|---|
| Managing network composition | No exclusivity obligations for supplying partners (multi-homing is allowed) | Platform sets conditions and procedures for entry and exit of supplying partners |
| Attitude of “open heart, an open mind and open will” | Platform has contract composition procedures (legislation, level of detail and warranties) | |
| Fair value sharing principle | Platform monitors supplying partners on contractual conditions | |
| Category management | Supplying partner manages a within-category assortment | Platform decides on the introduction of new assortment categories |
| Supplying partner decides on pricing strategies | Platform monitors overall assortment variety | |
| Supplying partner decides on merchandising | Platform monitors assortment compliance and activity of supplying partners | |
| Capability enhancement | Platform shares knowledge about online business (how to improve conversion) | Platform actively monitors supplying partners on their performance |
| Platform shares commercial knowledge about markets and categories | Platform imposes action paths on low performing supplying partners | |
| Platform provides their supplying partners with actionable dashboards with performance indicators |
| System-level | Enabling practices | Controlling practices |
|---|---|---|
| Managing network composition | No exclusivity obligations for supplying partners (multi-homing is allowed) | Platform sets conditions and procedures for entry and exit of supplying partners |
| Attitude of “open heart, an open mind and open will” | Platform has contract composition procedures (legislation, level of detail and warranties) | |
| Fair value sharing principle | Platform monitors supplying partners on contractual conditions | |
| Category management | Supplying partner manages a within-category assortment | Platform decides on the introduction of new assortment categories |
| Supplying partner decides on pricing strategies | Platform monitors overall assortment variety | |
| Supplying partner decides on merchandising | Platform monitors assortment compliance and activity of supplying partners | |
| Capability enhancement | Platform shares knowledge about online business (how to improve conversion) | Platform actively monitors supplying partners on their performance |
| Platform shares commercial knowledge about markets and categories | Platform imposes action paths on low performing supplying partners | |
| Platform provides their supplying partners with actionable dashboards with performance indicators |