Table 1

Sample descriptive statistics

VariableMeanSDMinMaxN
Social media outcomes    303
Average change on internet use0.545    
Average change on Instagram purchase intention0.394    
Average change on Facebook purchase intention0.253    
Pandemic behavioral outcomes     
Loneliness index*66.2779.8073080303
Personality traits     
Openness3.5680.5231.74.8303
Conscientiousness3.4580.55724.9303
Extraversion3.1740.6041.254.75303
Agreeableness3.6950.4822.335303
Neuroticism2.8420.6471.1255303
Social cognitive theory     
Resilience3.361.072.164.43303
Vulnerability2.971.132.024.23303
Demographic and social economic attributes     
Female (0/1)0.5710.49601173
Age16.051.3411417303
School Grades**17.8551.60512.520303
FAS Index***12.0691.862518303
Single child family0.0890.28501303
Family type     
Both parents0.818   248
Single mother0.132   40
Single father0.030   9
Other relative0.020   6
Family area type     
Rural0.162   49
Suburban0.297   90
Urban0.541   164

Notes:

*In our analysis, we divided the sample to two groups of loneliness (high vs low) by having the median split of the original variable, **In our analysis we used the high grade variable which contain students with grades above the average (median split), ***In our analysis we used the high FAS index variable which contain subjects with social economic index above the average (median split)

Source: Data set with results drawn from the questionnaire. Author’s calculation

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