Determinants of the Facebook purchase intention
| Use of the Facebook for product purchase | |||||
|---|---|---|---|---|---|
| Absolute change | Percentage change | During the pandemic | High loneliness | Low loneliness | |
| [1] | [2] | [3] | [4] | [5] | |
| Constant | 0.941*** (0.188) | 0.827*** (0.218) | 3.133*** (0.229) | 1.002*** (0.114) | 0.986* (0.555) |
| Personality traits | |||||
| Openness | 0.518*** (0.053) | 0.288*** (0.021) | 0.662*** (0.068) | 0.445*** (0.044) | 0.640*** (0.184) |
| Conscientiousness | −0.055 (0.044) | −0.052 (0.046) | −0.041 (0.042) | −0.010 (0.068) | −0.093 (0.054) |
| Extraversion | −0.348*** (0.036) | −0.178*** (0.044) | −0.038 (0.066) | −0.214** (0.072) | −0.843*** (0.123) |
| Agreeableness | 0.032 (0.061) | 0.060 (0.051) | 0.066** (0.029) | 0.023 (0.079) | −0.092 (0.169) |
| Neuroticism | −0.059* (0.038) | −0.029 (0.026) | −0.005 (0.031) | 0.049 (0.057) | −0.306*** (0.087) |
| SCT | |||||
| Resilience | 0.010** (0.014) | 0.101* (0.022) | 0.046** (0.044) | 0.031 (0.022) | 0.073*** (0.034) |
| Vulnerability | 0.087** (0.033) | 0.289*** (0.031) | 0.301*** (0.216) | 0.104** (0.102) | −0.054* (0.020) |
| Behavior during pandemic | |||||
| Loneliness | 0.011*** (0.002) | 0.008*** (0.002) | 0.003 (0.002) | – | – |
| Demographics and social economic attributes | |||||
| Female | −0.111 (0.125) | −0.117 (0.116) | 0.068 (0.128) | −0.170* (0.094) | 0.023 (0.272) |
| High schooling grades | −0.026 (0.154) | −0.047 (0.087) | 0.028 (0.212) | −0.080 (0.147) | 0.232 (0.170) |
| Single child status | −0.385* (0.205) | −0.269* (0.144) | −0.382* (0.200) | −0.494** (0.216) | −0.579 (0.332) |
| FAS Index | −0.132 (0.102) | −0.149 (0.098) | −0.092* (0.052) | −0.246*** (0.063) | 0.052 (0.267) |
| Observations | 303 | 303 | 303 | 223 | 80 |
| R2 | 0.219 | 0.181 | 0.326 | 0.208 | 0.383 |
| Use of the Facebook for product purchase | |||||
|---|---|---|---|---|---|
| Absolute change | Percentage change | During the pandemic | High loneliness | Low loneliness | |
| [1] | [2] | [3] | [4] | [5] | |
| Constant | 0.941 | 0.827 | 3.133 | 1.002 | 0.986 |
| Openness | 0.518 | 0.288 | 0.662 | 0.445 | 0.640 |
| Conscientiousness | −0.055 (0.044) | −0.052 (0.046) | −0.041 (0.042) | −0.010 (0.068) | −0.093 (0.054) |
| Extraversion | −0.348 | −0.178 | −0.038 (0.066) | −0.214 | −0.843 |
| Agreeableness | 0.032 (0.061) | 0.060 (0.051) | 0.066 | 0.023 (0.079) | −0.092 (0.169) |
| Neuroticism | −0.059 | −0.029 (0.026) | −0.005 (0.031) | 0.049 (0.057) | −0.306 |
| Resilience | 0.010 | 0.101 | 0.046 | 0.031 (0.022) | 0.073 |
| Vulnerability | 0.087 | 0.289 | 0.301 | 0.104 | −0.054 |
| Loneliness | 0.011 | 0.008 | 0.003 (0.002) | – | – |
| Female | −0.111 (0.125) | −0.117 (0.116) | 0.068 (0.128) | −0.170 | 0.023 (0.272) |
| High schooling grades | −0.026 (0.154) | −0.047 (0.087) | 0.028 (0.212) | −0.080 (0.147) | 0.232 (0.170) |
| Single child status | −0.385 | −0.269 | −0.382 | −0.494 | −0.579 (0.332) |
| FAS Index | −0.132 (0.102) | −0.149 (0.098) | −0.092 | −0.246 | 0.052 (0.267) |
| Observations | 303 | 303 | 303 | 223 | 80 |
| 0.219 | 0.181 | 0.326 | 0.208 | 0.383 | |
Notes:
The use of Facebook for online purchase is measured on Likert scale basis (1–5). Resilience and vulnerability are standardized for interpretation reasons. The specifications control for age, family type and family area residence, heteroscedasticity corrected standard errors with clustering at regional level, statistical significance: ***p < 0.01, **p < 0.05, *p < 0.10