Table 3.

Categories of explanatory variables

Conceptual categoriesIndependent variables addressed
Human capitalTeam size, entrepreneur(s) education, entrepreneur(s) business education, entrepreneur(s) university degree, entrepreneur(s) industry experience, entrepreneur(s) CF experience, entrepreneur(s) experience in large companies, number of team graduates, number of team MBAs, serial entrepreneur(s), entrepreneur(s) age, tenure heterogeneity, age heterogeneity, volunteering activity
Social capitalNumber of nonexecutives board members, LinkedIn presence, Facebook presence, Twitter presence, information hub role of platform
Digital-related featuresSocial media usage, project updates, digital interaction, online presence, featured in media, featured in newspapers/tv
Team characteristicsTeam size, gender diversity, tenure heterogeneity, age heterogeneity, management rating, lone founder, team board/employees size
Intellectual capitalPatents, property rights, value-added intellectual coefficient (VAIC)
Firm characteristicsFirm maturity, ratio of full-time workers, location, venture with large clients, B2B clients, product development stage, big city location, seed stage
Financial measuresSales, external financing, presence of financial information, expected sales growth, expected EBITDA, absence of disclaimer of no financial information
Campaign round characteristicsShare price, campaign duration, target capital, equity offered, reward/discounts in addition, exit strategy, exit IPO, exit M&A, usage of funds, tax relief, shares accumulated in first week, largest investment
Investors’ characteristicsNumber of investors, professional investors, VC, BA, early led investments, percentage of lead investors’ investments, investor frequency, public profile of investors
Business characteristicsHigh-tech, B2B, sustainability, industry sector, business development, market risk, business rating, market rating, product rating, competition rating
Project description and presentationUse of pitch videos, presence of entrepreneurs in pitch, presence of pictures, length of description, readability, word count, tone, proxemics and attitude

Notes:

EBITDA: Earnings before interest taxes depreciation and amortisation; VC: Venture capital; BA: Business angel

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