Research agenda
| Theme | Further research and perspectives |
|---|---|
| Behavior | Investors’ perspective – comparisons between behavior in stock market and behavior in ECF environment -Elicit investors’ preferences through models of investment choice behavior Entrepreneurs’ perspective – new communication skills in the Fintech environment |
| Business sector | Entrepreneurs’ perspective – from declaration to facts: effectiveness of the declared business sector compared to the one emerging from description -New ways of classification -Which sectors attract more funding? |
| Communication/video | Entrepreneurs’ perspective – How to make an effective and convincing pitch video? |
| Determinants of failure | Entrepreneurs’ perspective – focus on the determinants of failure of a campaign, as well as on the postoffering phase |
| Digital media | Entrepreneurs’ perspective – exploiting new technologies and media to promote business and ask for financing Investors’ perspective – How does investment risk perception change with new technologies? |
| Entrepreneurship | Entrepreneurs’ perspective – changing attitude in asking for trust over the internet |
| Financial intermediation | Platforms’ perspective – application of traditional theories about financial intermediation to ECF platforms. Role of ECF platforms as intermediaries |
| Geography | Investors’ perspective – cross-country comparison of platforms all over the world to catch cultural investment differences |
| Information asymmetry | Investors’ perspective – coping with it in a less sophisticated environment of crowd Entrepreneurs’ perspective – skills to deal with signaling techniques |
| Looking for ECF | Entrepreneurs’ perspective – explain what motivates a nascent entrepreneur to seek financing through ECF, and perceived positioning in the pecking order theory |
| Marketing | Entrepreneurs’ perspective – self-branding and self-marketing in the digital era to promote business and attract funding |
| Postoffering | Entrepreneurs’ and investors’ perspective – investigate results in terms of medium-term outcome of funded enterprises to uncover the predictors for postoffering success conditional to success in a campaign |
| Prescreening phase | Entrepreneurs’ perspective – determinants of positively conclusion of the prescreening phase Platforms’ perspective – competitive advantages that could be exploited by the digital platforms themselves via screening models of ECF projects. |
| Social media | Entrepreneurs’ perspective – Which social media (and how) is more effective to promote business and funding campaigns? Studies on the efficacy of different types of social media, other than LinkedIn |
| Text and video (Big data) | Entrepreneurs’ perspective: Do descriptions of the business affect financing decisions and persuade the crowd? What are the key aspects and how to make them effective? |
| Theme | Further research and perspectives |
|---|---|
| Behavior | Investors’ perspective – comparisons between behavior in stock market and behavior in ECF environment |
| Business sector | Entrepreneurs’ perspective – from declaration to facts: effectiveness of the declared business sector compared to the one emerging from description |
| Communication/video | Entrepreneurs’ perspective – How to make an effective and convincing pitch video? |
| Determinants of failure | Entrepreneurs’ perspective – focus on the determinants of failure of a campaign, as well as on the postoffering phase |
| Digital media | Entrepreneurs’ perspective – exploiting new technologies and media to promote business and ask for financing |
| Entrepreneurship | Entrepreneurs’ perspective – changing attitude in asking for trust over the internet |
| Financial intermediation | Platforms’ perspective – application of traditional theories about financial intermediation to ECF platforms. Role of ECF platforms as intermediaries |
| Geography | Investors’ perspective – cross-country comparison of platforms all over the world to catch cultural investment differences |
| Information asymmetry | Investors’ perspective – coping with it in a less sophisticated environment of crowd |
| Looking for ECF | Entrepreneurs’ perspective – explain what motivates a nascent entrepreneur to seek financing through ECF, and perceived positioning in the pecking order theory |
| Marketing | Entrepreneurs’ perspective – self-branding and self-marketing in the digital era to promote business and attract funding |
| Postoffering | Entrepreneurs’ and investors’ perspective – investigate results in terms of medium-term outcome of funded enterprises to uncover the predictors for postoffering success conditional to success in a campaign |
| Prescreening phase | Entrepreneurs’ perspective – determinants of positively conclusion of the prescreening phase |
| Social media | Entrepreneurs’ perspective – Which social media (and how) is more effective to promote business and funding campaigns? |
| Text and video (Big data) | Entrepreneurs’ perspective: Do descriptions of the business affect financing decisions and persuade the crowd? What are the key aspects and how to make them effective? |