Table 3.

Content analysis

VariablesDescription/respondent12345678910111213Total
StrengthsAdvanced infrastructure     8
Rising no. of new entrants         4
Contributes to the local economy       6
WeaknessesLack of digital culture and training          3
Dearth of expertise    9
OpportunitiesSupportive government initiatives      7
Exploding growth of e-commerce    9
Evolution of mobile internet        5
ThreatsChanging customer expectations      7
Limited financing facilities    9
Inadequate regulatory mechanism           2
Source: Authors’ own

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