Main results of the research
| Subjects approached | Case 1 (Beta Supplier and Alfa Auto Manufacturer) | Case 2 (Gama Supplier and Alfa Auto Manufacturer) | Case 3 (Delta Supplier and Alfa Auto Manufacturer) |
|---|---|---|---|
| OBA adoption and usage | Unilateral and partially applied Forced by the auto manufacturer High level of detail, related to the high probability of granting the adjustment required Used mainly for price adjustment Controversial conditions, based more on pressure for price reduction than joint strategies | Unilateral and partially applied Forced by the auto manufacturer Medium level of detail, related to not high neither low probability of granting the adjustment required Used mainly for price adjustment Controversial conditions, based more on pressure for price reduction than joint strategies | Unilateral and partially applied Forced by the auto manufacturer Low level of detail, related to the low probability of granting the adjustment required Used mainly for price adjustment Controversial conditions, based more on pressure for price reduction than joint strategies |
| IOCM application | Occasional and eventual joint actions | Occasional and eventual joint actions | Occasional and eventual joint actions |
| Trust in the relationship | Partial trust (calculative trust) Trust has not been a pre-requirement for OBA but may have favored increase of details OBA may foster or weak trust | Partial trust (calculative trust) Trust has not been a pre-requirement for OBA but may have favored increase of details OBA may foster or weak trust | Partial trust (calculative trust) Possibly, trust has not been a pre-requirement for OBA and it has not resulted in increase of details OBA may foster or weak trust |
| Satisfaction with the relationship | High social satisfaction for both parties High level of economic satisfaction of the auto manufacturer because of the high level of details of information High supplier’s satisfaction with OBA (however the supplier would not share information spontaneously) | High social satisfaction for both parties The economic satisfaction of the auto manufacturer is not high, because of the medium level of details of information Medium level of supplier’s satisfaction with OBA (would not share information spontaneously) | High social satisfaction for both parties Medium level of economic satisfaction of the auto manufacturer because of the low level of details of information High level of supplier’s satisfaction with OBA (however OBA is limited and the supplier would not share information spontaneously) |
| Factors that interfere on OBA, trust and satisfaction (specific assets, opportunism and safeguards) | Both parties invest in specific assets Pressure from the auto manufacturer on margins and prices Contract safeguards, interrelated and reputational, being the last one used probably only by the auto manufacturer Main safeguard used: contract Supply contract (standard) protects more the auto manufacturer than the supplier | Only the auto manufacturer invests in specific assets Pressure from the auto manufacturer on margins and prices Contract safeguards, interrelated and reputational, being the last one used by both parties Main safeguard used: contract Supply contract (standard) protects more the auto manufacturer than the supplier | Main specific asset invested by both parties: each one trademark Pressure from the auto manufacturer on prices Contract safeguards, interrelated and reputational, being the last one used by the auto manufacturer and, possibly, by the supplier Main safeguard used: contract Supply contract with clause changed by the supplier |
| Subjects approached | Case 1 | Case 2 | Case 3 |
|---|---|---|---|
| OBA adoption and usage | Unilateral and partially applied | Unilateral and partially applied | Unilateral and partially applied |
| IOCM application | Occasional and eventual joint actions | Occasional and eventual joint actions | Occasional and eventual joint actions |
| Trust in the relationship | Partial trust (calculative trust) | Partial trust (calculative trust) | Partial trust (calculative trust) |
| Satisfaction with the relationship | High social satisfaction for both parties | High social satisfaction for both parties | High social satisfaction for both parties |
| Factors that interfere on OBA, trust and satisfaction (specific assets, opportunism and safeguards) | Both parties invest in specific assets | Only the auto manufacturer invests in specific assets | Main specific asset invested by both parties: each one trademark |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.