Construct reliability and validity results for Model 4
| Construct | CA | CR | AVE |
|---|---|---|---|
| Autonomy | 0.942 | 0.963 | 0.897 |
| Competitive aggressiveness | 0.884 | 0.918 | 0.850 |
| Innovativeness | 0.913 | 0.958 | 0.920 |
| Market orientation | 0.942 | 0.950 | 0.657 |
| Pro-activeness | 0.942 | 0.963 | 0.896 |
| Risk-taking | 0.949 | 0.967 | 0.908 |
| Construct | CA | CR | AVE |
|---|---|---|---|
| Autonomy | 0.942 | 0.963 | 0.897 |
| Competitive aggressiveness | 0.884 | 0.918 | 0.850 |
| Innovativeness | 0.913 | 0.958 | 0.920 |
| Market orientation | 0.942 | 0.950 | 0.657 |
| Pro-activeness | 0.942 | 0.963 | 0.896 |
| Risk-taking | 0.949 | 0.967 | 0.908 |
| Heterotrait–monotrait (HTMT) ratio | |||||
|---|---|---|---|---|---|
| Constructs | 1 | 2 | 3 | 4 | 5 |
| Autonomy | |||||
| Competitive aggressiveness | 0.561 | ||||
| Innovativeness | 0.552 | 0.258 | |||
| Market orientation | 0.323 | 0.065 | 0.508 | ||
| Pro-activeness | 0.683 | 0.433 | 0.819 | 0.540 | |
| Risk-taking | 0.754 | 0.435 | 0.698 | 0.462 | 0.824 |
| Heterotrait–monotrait (HTMT) ratio | |||||
|---|---|---|---|---|---|
| Constructs | 1 | 2 | 3 | 4 | 5 |
| Autonomy | |||||
| Competitive aggressiveness | 0.561 | ||||
| Innovativeness | 0.552 | 0.258 | |||
| Market orientation | 0.323 | 0.065 | 0.508 | ||
| Pro-activeness | 0.683 | 0.433 | 0.819 | 0.540 | |
| Risk-taking | 0.754 | 0.435 | 0.698 | 0.462 | 0.824 |
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