Table 1. Other characteristics related... | Emerald Publishing

Table 1.

Other characteristics related to eWOM elements

Characteristics	Definitions	Associated eWOM element	Consequences	Previous works
Identity disclosure	The social identity that an individual establishes in an online community. A way of presenting oneself that helps others find one’s personal profile/ geographic location Kruglanski et al. (2005)	Sender	Perceived usefulness and credibility	Kruglanski et al. (2005), Sussman and Siegal (2003) and Liu and Park (2015)
Enjoyment	The extent to which the reading and understanding of reviews are perceived to be enjoyable in its own right, irrespective of any performance consequences (Davis et al., 1992)	Message	Perceived usefulness	Liu and Park (2015) and Venkatesh et al. (2002)
Review type	The orientation of a review e.g. recommendation vs attribute value information (Park and Lee, 2008)	Message	Purchase intention, perceived informativeness and persuasiveness (moderated by the consumer’s expertise)	Park and Kim (2008), Park and Lee (2008) and Xia and Bechwati (2008)
Review rating	The rating is given by the reviewer to a product/service (Lee and Lee, 2009)	Message	Perceived usefulness and attitude	Lee and Lee (2009)
Recommendation consistency	Whether the eWOM recommendation is consistent with other contributors’ experiences of the same product/service (Cheung et al., 2009)	Message	Perceived usefulness and review credibility (moderated by consumers’ involvement level)	Cheung et al. (2009)
Source type	The information source of a recommendation (e.g. consumer reports, friends and sales assistants) (Huang et al., 2009)	Sender and platform (medium)	Perceived informativeness and perceived usefulness	Huang et al. (2009)
Homophily	The degree to which pairs of individuals are similar in age, education and social status (Steffes and Burgee, 2009)	Sender and receiver	Behavior, trust and attitude	Steffes and Burgee (2009)
Involvement	Degree of psychological identification and affective, emotional ties the consumer has with a message (Park and Lee, 2008)	Receiver	Attitude and purchase intentions	Cheung et al. (2009); Doh and Hwang (2009); Lee et al. (2008), Park and Lee (2008) and Park et al. (2007)
Gender	Gender of the reviewers: male/female (Awad and Ragowsky, 2008)	Sender and receiver	Trust, perceived usefulness and purchase intentions	Awad and Ragowsky (2008) and Dellarocas et al. (2007)

Characteristics	Definitions	Associated eWOM element	Consequences	Previous works
Identity disclosure	The social identity that an individual establishes in an online community. A way of presenting oneself that helps others find one’s personal profile/ geographic location Kruglanski et al. (2005)	Sender	Perceived usefulness and credibility	Kruglanski et al. (2005), Sussman and Siegal (2003) and Liu and Park (2015)
Enjoyment	The extent to which the reading and understanding of reviews are perceived to be enjoyable in its own right, irrespective of any performance consequences (Davis et al., 1992)	Message	Perceived usefulness	Liu and Park (2015) and Venkatesh et al. (2002)
Review type	The orientation of a review e.g. recommendation vs attribute value information (Park and Lee, 2008)	Message	Purchase intention, perceived informativeness and persuasiveness (moderated by the consumer’s expertise)	Park and Kim (2008), Park and Lee (2008) and Xia and Bechwati (2008)
Review rating	The rating is given by the reviewer to a product/service (Lee and Lee, 2009)	Message	Perceived usefulness and attitude	Lee and Lee (2009)
Recommendation consistency	Whether the eWOM recommendation is consistent with other contributors’ experiences of the same product/service (Cheung et al., 2009)	Message	Perceived usefulness and review credibility (moderated by consumers’ involvement level)	Cheung et al. (2009)
Source type	The information source of a recommendation (e.g. consumer reports, friends and sales assistants) (Huang et al., 2009)	Sender and platform (medium)	Perceived informativeness and perceived usefulness	Huang et al. (2009)
Homophily	The degree to which pairs of individuals are similar in age, education and social status (Steffes and Burgee, 2009)	Sender and receiver	Behavior, trust and attitude	Steffes and Burgee (2009)
Involvement	Degree of psychological identification and affective, emotional ties the consumer has with a message (Park and Lee, 2008)	Receiver	Attitude and purchase intentions	Cheung et al. (2009); Doh and Hwang (2009); Lee et al. (2008), Park and Lee (2008) and Park et al. (2007)
Gender	Gender of the reviewers: male/female (Awad and Ragowsky, 2008)	Sender and receiver	Trust, perceived usefulness and purchase intentions	Awad and Ragowsky (2008) and Dellarocas et al. (2007)

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