Measurement scales
| Constructs | Items |
|---|---|
| Emotional experience (Han and Jeong, 2013) | This destination has stimulated my emotions |
| This destination has been memorable to me | |
| I have experienced distinctive and exciting situations | |
| This destination has allowed me to forget about the daily routine | |
| This destination is exceptional | |
| Destination image (Chi and Qu, 2008) | Distinctive history and heritage |
| Friendly and helpful local people | |
| Breathtaking scenery and natural attractions | |
| The unspoiled and fascinating landscape | |
| Tempting cultural events and festivals | |
| Safe and secure environment | |
| Exciting activities (boating, fishing, etc.) | |
| Enormous opportunities for outdoor recreation | |
| Good bargain shopping | |
| Wide choice of accommodations | |
| Revisit intention (Quintal and Polczynski, 2010) | I intend to return to this destination in the future |
| I consider this destination my first choice as selecting a destination in the future | |
| I would be willing to pay a higher price for this destination over other | |
| I like this destination more so than others | |
| Overall, given the other choices of destination, I will remain using this destination | |
| Satisfaction (Walsh et al., 2009; Loureiro and Kastenholz, 2011) | If I had the choice, I would again decide in favor of this destination |
| This destination is the right decision | |
| This destination satisfies my needs | |
| I am very satisfied with this destination | |
| In my view, this destination is customer-oriented | |
| I am satisfied with the price and performance ratio of this destination | |
| The overall feeling I got from this destination put me in a good mood | |
| Word of mouth (Bhattacherjee, 2001) | I would recommend this destination to others |
| I intend to encourage relatives and friends to study with this destination | |
| I spread great words about this destination in the Internet environment | |
| I uploaded photos on social networks about this destination |
| Constructs | Items |
|---|---|
| Emotional experience | This destination has stimulated my emotions |
| This destination has been memorable to me | |
| I have experienced distinctive and exciting situations | |
| This destination has allowed me to forget about the daily routine | |
| This destination is exceptional | |
| Destination image | Distinctive history and heritage |
| Friendly and helpful local people | |
| Breathtaking scenery and natural attractions | |
| The unspoiled and fascinating landscape | |
| Tempting cultural events and festivals | |
| Safe and secure environment | |
| Exciting activities (boating, fishing, etc.) | |
| Enormous opportunities for outdoor recreation | |
| Good bargain shopping | |
| Wide choice of accommodations | |
| Revisit intention | I intend to return to this destination in the future |
| I consider this destination my first choice as selecting a destination in the future | |
| I would be willing to pay a higher price for this destination over other | |
| I like this destination more so than others | |
| Overall, given the other choices of destination, I will remain using this destination | |
| Satisfaction | If I had the choice, I would again decide in favor of this destination |
| This destination is the right decision | |
| This destination satisfies my needs | |
| I am very satisfied with this destination | |
| In my view, this destination is customer-oriented | |
| I am satisfied with the price and performance ratio of this destination | |
| The overall feeling I got from this destination put me in a good mood | |
| Word of mouth ( | I would recommend this destination to others |
| I intend to encourage relatives and friends to study with this destination | |
| I spread great words about this destination in the Internet environment | |
| I uploaded photos on social networks about this destination |
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