Table 1.

Demographic information of respondents (n = 330)

VariableFrequency(%)
Nationality  
Malaysian23170.0
Non-Malaysian9930.0
Age
18–20
21–30
31–40
41–50
51–60
Above 60		37
83
121
49
29
11		11.2
25.2
36.7
14.8
8.8
3.3
Gender
Male
Female		178
152		53.9
46.1
Income
Below MYR2,000
MYR2,000–MYR3,000
MYR3,001–MYR4,000
MYR4,001–MYR5,000
MYR5,001–MYR6,,000
Above MYR6,000
Not working		22
89
58
37
37
22
65		6.7
27.0
17.6
11.2
11.2
6.7
19.7
Length of stay in Penang
1.0
2.0
3.0
4.0
5.0
6.0
7.0
10.00
Penangite		18
1
89
60
51
30
7
10
64		5.5
0.3
27.0
18.2
15.5
9.1
2.1
3.0
19.4
How do you know about Penang Hill
Website
Magazine
Family and friends
Exhibitions
Travel agents
Others		95
14
183
8
29
1		28.8
4.2
55.5
2.4
8.8
0.3
Numbers of visits
1
2
3
4
5
6
More than 10		104
99
53
19
29
8
18		31.5
30.0
16.1
5.8
8.8
2.4
5.5
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