Previous studies related to the topic of deterrents in co-creation online
| Authors | Objective | Methodology | Deterrents defined |
|---|---|---|---|
| Ardichvili et al. (2003) | Motivation and barriers to participation in virtual knowledge-sharing communities of practice | Qualitative: in-depth case study of three virtual communities of practice of caterpillar | Information hoarding, fear to loose face, fear to let the colleagues down, more clear directions, to earn the right to post, to a difficult problem |
| Porter and Donthu (2006) | Using the technology acceptance model to explain how attitudes determine internet usage: the role of perceived access barriers and demographics | Quantitative: SEM | Age, education, income and race are associated differentially with beliefs about the internet and these beliefs influence a consumer’s attitude toward and use of the internet |
| Gerber and Hui (2013) | What motivates and deters participation in crowdfunding community? | Qualitative: 83 semi-structures interviews | Fear of failure, lack of trust |
| Correia et al. (2015) | Marketing communications model for innovation networks | Qualitative: an exploratory case study | Mentioned the existence of barriers, but did not explore them |
| Chepurna and Rialp (2018) | Deterrents to co-creation online | Qualitative: 40 semi-structured interviews with users and marketing professionals | Technology anxiety, lack of trust, scepticism, daily life, task layout, no offline meeting, no shared values, inertia |
| Authors | Objective | Methodology | Deterrents defined |
|---|---|---|---|
| Motivation and barriers to participation in virtual knowledge-sharing communities of practice | Qualitative: in-depth case study of three virtual communities of practice of caterpillar | Information hoarding, fear to loose face, fear to let the colleagues down, more clear directions, to earn the right to post, to a difficult problem | |
| Using the technology acceptance model to explain how attitudes determine internet usage: the role of perceived access barriers and demographics | Quantitative: SEM | Age, education, income and race are associated differentially with beliefs about the internet and these beliefs influence a consumer’s attitude toward and use of the internet | |
| What motivates and deters participation in crowdfunding community? | Qualitative: 83 semi-structures interviews | Fear of failure, lack of trust | |
| Marketing communications model for innovation networks | Qualitative: an exploratory case study | Mentioned the existence of barriers, but did not explore them | |
| Deterrents to co-creation online | Qualitative: 40 semi-structured interviews with users and marketing professionals | Technology anxiety, lack of trust, scepticism, daily life, task layout, no offline meeting, no shared values, inertia |
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