Results of first pre-test
| Manipulations | Brand play | Brand attack | Significance |
|---|---|---|---|
| Adidas play | 3.41 | 2.39 | p = 0.00 |
| Adidas attack | 1.62 | 3.21 | p = 0.00 |
| Levi’s play | 4.16 | 1.36 | p = 0.00 |
| Levi’s attack | 1.41 | 3.74 | p = 0.00 |
| Nike play | 3.93 | 1.50 | p = 0.00 |
| Nike attack | 1.64 | 3.00 | p = 0.00 |
| Burger King play | 3.18 | 2.41 | p = 0.04 |
| Burger King attack | 1.46 | 2.93 | p = 0.00 |
| Manipulations | Brand play | Brand attack | Significance |
|---|---|---|---|
| 3.41 | 2.39 | ||
| 1.62 | 3.21 | ||
| 4.16 | 1.36 | ||
| 1.41 | 3.74 | ||
| 3.93 | 1.50 | ||
| 1.64 | 3.00 | ||
| 3.18 | 2.41 | ||
| 1.46 | 2.93 |