Table III
Dilution of OBBE after experimental treatments
Brands
Consumer/play
Consumer/attack
Artist/play
Artist/attack
Nike
OBBE
before
4.25
4.23
4.07
4.22
OBBE
after
4.03
2.74
4.35
3.35
Dilution
(before–after)
0.22
1.49
−0.28
0.87
Levi’s
OBBE
before
3.8
3.85
3.83
3.87
OBBE
after
3.42
2.46
3.83
3.04
Dilution
(before–after)
0.38
1.39
0.00
0.83
Brands
Consumer/play
Consumer/attack
Artist/play
Artist/attack
Nike
OBBE
before
4.25
4.23
4.07
4.22
OBBE
after
4.03
2.74
4.35
3.35
Dilution
(before–after)
0.22
1.49
−0.28
0.87
Levi’s
OBBE
before
3.8
3.85
3.83
3.87
OBBE
after
3.42
2.46
3.83
3.04
Dilution
(before–after)
0.38
1.39
0.00
0.83
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