Distorted logos and visuals used in the experimental study
| Brands | Brand play | Brand attack |
|---|---|---|
| Nike | Swoosh shown in moustache form. Claim on picture: Moustache Just shave it | Regular swoosh is shown. Claim on picture: Child labour Just stop it |
| Levi’s | Elvis Presley shown on picture and Levi’s logo is transformed to Elvis | Young girl is shown sewing clothes. Logo on picture says Levi’s |
| Brands | Brand play | Brand attack |
|---|---|---|
| Swoosh shown in moustache form. Claim on picture: | Regular swoosh is shown. Claim on picture: | |
| Elvis Presley shown on picture and Levi’s logo is transformed to | Young girl is shown sewing clothes. Logo on picture says |
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