Table 2. Latent variable correlation... | Emerald Publishing

Table 2.

Latent variable correlation compared to square root of their AVE

	Service innovation	Lack of socialization	Student loyalty	University reputation	AVE	Square root AVE
Service innovation	1.000	−0.194	0.681	0.531	0.596	0.772
Lack of socialization	−0.194	1.000	−0.188	−0.155	0.407	0.637
Student loyalty	0.681	−0.188	1.000	0.691	0.716	0.846
University reputation	0.531	−0.155	0.691	1.000	0.715	0.845

	Service innovation	Lack of socialization	Student loyalty	University reputation	AVE	Square root AVE
Service innovation	1.000	−0.194	0.681	0.531	0.596	0.772
Lack of socialization	−0.194	1.000	−0.188	−0.155	0.407	0.637
Student loyalty	0.681	−0.188	1.000	0.691	0.716	0.846
University reputation	0.531	−0.155	0.691	1.000	0.715	0.845

Note: AVE, average variance extracted