Path coefficient results, coefficient of determination (ΔR2), predictive relevance (Q2) and size effect (F2)
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | t-statistics (|O/STDEV|) | F² | |
|---|---|---|---|---|---|
| Service innovation → students satisfaction | 0.696*** | 0.693 | 0.048 | 14.574 > 3.32 | 1.262 |
| Service innovation → university reputation | 0.531*** | 0.533 | 0.044 | 12.158 > 3.32 | 0.393 |
| Lack of students socialization → students satisfaction | −0.119** | −0.125 | 0.045 | 2.636 > 2.58 | 0.050 |
| Students satisfaction → student loyalty | 0.724*** | 0.725 | 0.037 | 19.455 > 3.32 | 1.101 |
| University reputation → students satisfaction | 0.209*** | 0.206 | 0.048 | 4.368 > 3.32 | 0.117 |
| Student loyalty | Students satisfaction | University reputation | |||
| ΔR² | 0.552 | 0.726 | 0.278 | ||
| Q² | 0.3648 | 0.513 | 0.189 | ||
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | |||
|---|---|---|---|---|---|
| Service innovation → students satisfaction | 0.696 | 0.693 | 0.048 | 14.574 > 3.32 | 1.262 |
| Service innovation → university reputation | 0.531 | 0.533 | 0.044 | 12.158 > 3.32 | 0.393 |
| Lack of students socialization → students satisfaction | −0.119** | −0.125 | 0.045 | 2.636 > 2.58 | 0.050 |
| Students satisfaction → student loyalty | 0.724 | 0.725 | 0.037 | 19.455 > 3.32 | 1.101 |
| University reputation → students satisfaction | 0.209 | 0.206 | 0.048 | 4.368 > 3.32 | 0.117 |
| Student loyalty | Students satisfaction | University reputation | |||
| Δ | 0.552 | 0.726 | 0.278 | ||
| 0.3648 | 0.513 | 0.189 | |||
Notes: ΔR² = adjusted R square; Q² = predictive relevance; F² = size effect. **p < 0.01; ***p < 0.001
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