Table 2. How do you use make your... | Emerald Publishing

Table 2.

How do you use make your academic writing creative?

Strategies	#	(%)*	Descriptions (Key words)
Experience	40	22	Personal, facts, historical information, real, interesting, evidence, everyday life
Lexis	36	20	Synonyms, simple words, attractive words, interesting words, variety, formal, moderate, clear, the right word, high level but not too specific, familiar to readers
Language use	34	19	Good/perfect grammar, correct punctuation, no spelling mistakes, proofread, figurative, rhetorical questions, easy to understand Those everyone would understand, not too simple, not too repetitive, not too long and complex, mixture of simple and complex sentences, avoid long boring sentences, simple, avoid repetitive sentences
Familiarity with readers	24	13	Knowing audience, reader interest areas, reader concerns, readers’ behavior, sweet-spots of readers’ likings, relevance to readers
Originality	21	12	Something new, out of ordinary, original ideas
Organization	9	5	Organized, linking ideas together, linking words, avoid repetition of ideas/information
Length	7	4	Not too long, not too detailed, enough information, focus on relevant ideas
Voice	5	3	The active voice, directed to reader, self
Detail	3	2	Specific
Total	179	100

Strategies	#	(%)*	Descriptions (Key words)
Experience	40	22	Personal, facts, historical information, real, interesting, evidence, everyday life
Lexis	36	20	Synonyms, simple words, attractive words, interesting words, variety, formal, moderate, clear, the right word, high level but not too specific, familiar to readers
Language use	34	19	Good/perfect grammar, correct punctuation, no spelling mistakes, proofread, figurative, rhetorical questions, easy to understandThose everyone would understand, not too simple, not too repetitive, not too long and complex, mixture of simple and complex sentences, avoid long boring sentences, simple, avoid repetitive sentences
Familiarity with readers	24	13	Knowing audience, reader interest areas, reader concerns, readers’ behavior, sweet-spots of readers’ likings, relevance to readers
Originality	21	12	Something new, out of ordinary, original ideas
Organization	9	5	Organized, linking ideas together, linking words, avoid repetition of ideas/information
Length	7	4	Not too long, not too detailed, enough information, focus on relevant ideas
Voice	5	3	The active voice, directed to reader, self
Detail	3	2	Specific
Total	179	100

Notes: *Percentages were calculated from the total number of responses as some students did not answer this question. Some students indicated more than one theme