Table 1 Mean, SD, Reliability Measures...

Table 1

Mean, SD, Reliability Measures and Inter-correlation for constructs

Construct	AVE	CR	1	2	3	4
Museum experience	0.83	0.95	0.91
Satisfaction	0.77	0.93	0.32	0.87
Loyalty	0.83	0.94	0.26^*	0.27^**	0.91
WPM	0.74	0.80	0.28^**	0.44**	0.34**	0.86
Mean	–	–	4.46	4.28	3.76	4.14
SD	–	–	0.23	0.71	0.21	0.42

Construct	AVE	CR	1	2	3	4
Museum experience	0.83	0.95	0.91
Satisfaction	0.77	0.93	0.32	0.87
Loyalty	0.83	0.94	0.26^*	0.27^**	0.91
WPM	0.74	0.80	0.28^**	0.44**	0.34**	0.86
Mean	–	–	4.46	4.28	3.76	4.14
SD	–	–	0.23	0.71	0.21	0.42

Note(s): SD = Standard Deviation, AVE = Average Variance Explained and CR = Composite Reliability. All inter-correlation coefficients are significant at *p < 0.05 and **p < 0.01. Italics Diagonal figures represent the square root of the AVE; sub-diagonal figures are the latent construct for inter-correlations

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