Hypothesis testing
| No. | Hypothesis | Estimate | SE | CR | P | Remark |
|---|---|---|---|---|---|---|
| 1. | Online service to trust | 0.347 | 0.031 | 11.162 | *** | Supported |
| 2. | Offline service to trust | 0.833 | 0.056 | 14.820 | *** | Supported |
| 3. | Online service to satisfaction | 0.276 | 0.044 | 6.335 | *** | Supported |
| 4. | Offline service to satisfaction | 0.566 | 0.086 | 6.612 | *** | Supported |
| 5. | Trust to satisfaction | 0.352 | 0.084 | 4.205 | *** | Supported |
| 6. | Satisfaction to loyalty | 0.328 | 0.065 | 5.060 | *** | Supported |
| 7. | Trust to loyalty | 0.548 | 0.077 | 7.155 | *** | Supported |
| No. | Hypothesis | Estimate | SE | CR | P | Remark |
|---|---|---|---|---|---|---|
| 1. | Online service to trust | 0.347 | 0.031 | 11.162 | *** | Supported |
| 2. | Offline service to trust | 0.833 | 0.056 | 14.820 | *** | Supported |
| 3. | Online service to satisfaction | 0.276 | 0.044 | 6.335 | *** | Supported |
| 4. | Offline service to satisfaction | 0.566 | 0.086 | 6.612 | *** | Supported |
| 5. | Trust to satisfaction | 0.352 | 0.084 | 4.205 | *** | Supported |
| 6. | Satisfaction to loyalty | 0.328 | 0.065 | 5.060 | *** | Supported |
| 7. | Trust to loyalty | 0.548 | 0.077 | 7.155 | *** | Supported |
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