Post hoc results for self-brand integration, positive emotional connection and anticipated separation distress
| Variable | Groups | Mean difference | SE | p | |
|---|---|---|---|---|---|
| Self-brand integration | High liking AB | Non-AB | 1.36 | 0.17 | 0.000 |
| Low liking AB | 1.76 | 0.17 | 0.056 | ||
| Low liking AB | Non-AB | −0.41 | 0.19 | 0.054 | |
| Positive emotional connection | High liking AB | Non-AB | 1.21 | 0.15 | 0.000 |
| Low liking AB | 1.68 | 0.13 | 0.000 | ||
| Low liking AB | Non-AB | −0.46 | 0.15 | 0.005 | |
| Anticipated separation distress | High liking AB | Non-AB | 0.928 | 0.243 | 0.001 |
| Low liking AB | 1.597 | 0.188 | 0.000 | ||
| Low liking AB | Non-AB | −0.668 | 0.224 | 0.009 | |
| Variable | Groups | Mean difference | SE | ||
|---|---|---|---|---|---|
| Self-brand integration | High liking AB | Non-AB | 1.36 | 0.17 | 0.000 |
| Low liking AB | 1.76 | 0.17 | 0.056 | ||
| Low liking AB | Non-AB | −0.41 | 0.19 | 0.054 | |
| Positive emotional connection | High liking AB | Non-AB | 1.21 | 0.15 | 0.000 |
| Low liking AB | 1.68 | 0.13 | 0.000 | ||
| Low liking AB | Non-AB | −0.46 | 0.15 | 0.005 | |
| Anticipated separation distress | High liking AB | Non-AB | 0.928 | 0.243 | 0.001 |
| Low liking AB | 1.597 | 0.188 | 0.000 | ||
| Low liking AB | Non-AB | −0.668 | 0.224 | 0.009 | |
Note: AB, anthropomorphized brand
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