Table IV Post hoc results for self-brand... | Emerald Publishing

Table IV

Post hoc results for self-brand integration, positive emotional connection and anticipated separation distress

Variable	Groups		Mean difference	SE	p
Self-brand integration	High liking AB	Non-AB	1.36	0.17	0.000
		Low liking AB	1.76	0.17	0.056
	Low liking AB	Non-AB	−0.41	0.19	0.054
Positive emotional connection	High liking AB	Non-AB	1.21	0.15	0.000
		Low liking AB	1.68	0.13	0.000
	Low liking AB	Non-AB	−0.46	0.15	0.005
Anticipated separation distress	High liking AB	Non-AB	0.928	0.243	0.001
		Low liking AB	1.597	0.188	0.000
	Low liking AB	Non-AB	−0.668	0.224	0.009

Variable	Groups		Mean difference	SE	p
Self-brand integration	High liking AB	Non-AB	1.36	0.17	0.000
		Low liking AB	1.76	0.17	0.056
	Low liking AB	Non-AB	−0.41	0.19	0.054
Positive emotional connection	High liking AB	Non-AB	1.21	0.15	0.000
		Low liking AB	1.68	0.13	0.000
	Low liking AB	Non-AB	−0.46	0.15	0.005
Anticipated separation distress	High liking AB	Non-AB	0.928	0.243	0.001
		Low liking AB	1.597	0.188	0.000
	Low liking AB	Non-AB	−0.668	0.224	0.009

Note: AB, anthropomorphized brand