Table III. Objective-type coding scheme... | Emerald Publishing

Table III.

Objective-type coding scheme and representative examples

Objective type	Operational definition: the reason for starting your company is…	Example observations from our data
GET	To GET an external, extrinsic reward in the form of money or recognition above what is a normal salary level. Typically, the participants wanted an “exit” or “dividends.” Included financial objectives which are a precursor to the said objectives, such as “return on investment” or “revenue growth”	“exiting in 5-7 years with at least $100mn valuation” “profit”
GIVE	To GIVE something to society. Rooted in idealism or values. This can be everything from leaving a lasting legacy, job-creation, to making the world a better place with the product or service they provide	“to create employment in the local community” “to lift the social standard of living in the township”
MAKE	To experience the fulfillment of MAKING a product, service or organization. This is based on intrinsic motivation, independent from an external reward, and could revolve around creativity	“to create the best technology platform for education and training”
LIVE	To LIVE a good life. This includes a reasonable salary and is most closely aligned with “necessity” entrepreneurship. It may also include a comfortable work situation, freedom to control your own work situation, the benefit of good colleagues, etc.	“to make enough money to live comfortably” “want to control my own time”

Objective type	Operational definition: the reason for starting your company is…	Example observations from our data
GET	To GET an external, extrinsic reward in the form of money or recognition above what is a normal salary level. Typically, the participants wanted an “exit” or “dividends.” Included financial objectives which are a precursor to the said objectives, such as “return on investment” or “revenue growth”	“exiting in 5-7 years with at least $100mn valuation”“profit”
GIVE	To GIVE something to society. Rooted in idealism or values. This can be everything from leaving a lasting legacy, job-creation, to making the world a better place with the product or service they provide	“to create employment in the local community”“to lift the social standard of living in the township”
MAKE	To experience the fulfillment of MAKING a product, service or organization. This is based on intrinsic motivation, independent from an external reward, and could revolve around creativity	“to create the best technology platform for education and training”
LIVE	To LIVE a good life. This includes a reasonable salary and is most closely aligned with “necessity” entrepreneurship. It may also include a comfortable work situation, freedom to control your own work situation, the benefit of good colleagues, etc.	“to make enough money to live comfortably”“want to control my own time”