Table IV. Cross-tabulation of all...

Table IV.

Cross-tabulation of all results from Tests I and II

	Business ideation order result		Entrepreneur cohort
Objective type groupings and cohorts	Core competence first (%)	Key market/key distinction first (%)	Arts entrepreneurs – Norway (%)	Tech entrepreneurs – United Kingdom (%)	Young entrepreneurs – South Africa (%)	All cohorts (%)
Objective type grouping: absolute # of observations
Get	82	18	5	29	24	21
Give	77	23	13	19	32	26
Make	80	20	26	39	39	36
Live	64	36	56	13	6	16
Objective type grouping: relative # of observations
Get	81	19	7	34	24	23
Give	79	21	17	16	35	28
Make	78	22	25	38	35	33
Live	65	35	52	12	6	15
Objective type grouping: majority determination
Get	83	17	7	34	27	25
Give	77	23	13	20	32	26
Make	78	22	25	33	36	33
Live	65	35	55	13	5	15
Entrepreneur cohort
Arts entrepreneurs – Norway	0.73	0.27	–	–	–	–
Tech entrepreneurs – United Kingdom	0.56	0.44	–	–	–	–
Young entrepreneurs – South Africa	0.83	0.17	–	–	–	–

	Business ideation order result		Entrepreneur cohort
Objective type groupings and cohorts	Core competence first (%)	Key market/key distinction first (%)	Arts entrepreneurs – Norway (%)	Tech entrepreneurs – United Kingdom (%)	Young entrepreneurs – South Africa (%)	All cohorts (%)
Objective type grouping: absolute # of observations
Get	82	18	5	29	24	21
Give	77	23	13	19	32	26
Make	80	20	26	39	39	36
Live	64	36	56	13	6	16
Objective type grouping: relative # of observations
Get	81	19	7	34	24	23
Give	79	21	17	16	35	28
Make	78	22	25	38	35	33
Live	65	35	52	12	6	15
Objective type grouping: majority determination
Get	83	17	7	34	27	25
Give	77	23	13	20	32	26
Make	78	22	25	33	36	33
Live	65	35	55	13	5	15
Entrepreneur cohort
Arts entrepreneurs – Norway	0.73	0.27	–	–	–	–
Tech entrepreneurs – United Kingdom	0.56	0.44	–	–	–	–
Young entrepreneurs – South Africa	0.83	0.17	–	–	–	–

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