Mobilization
| Actions | Promotion of meetings, events, workshops, among other activities on the Pacto Alegre agenda; prioritization of actors; creation of motivating factors |
| Evidence | “The RBS media partner is a sponsor of the project and the fact that the actions are printed in the main state newspaper, generates a collective conscience,” explains I7 “First of all, priority was given to inviting strategic actors,” comments I7 It was observed that RBS TV (media partner) and Pacto Alegre website were the main means to attract people and mobilize them. In addition, it was noted that after the hiring of an international consultant who is famous for his work in the development of @22Barcelona, the chain gained more strength and seriousness Video (https://www.youtube.com/watch?v=2H1EPP0U1xI&t=267s) |
| Actors | Media partner and external consultant |
| Actions | Promotion of meetings, events, workshops, among other activities on the Pacto Alegre agenda; prioritization of actors; creation of motivating factors |
| Evidence | |
| Actors | Media partner and external consultant |
Note(s): Orchestrator's Role: Communicator
Source(s): Prepared by the authors
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