Table II.

Dimensions of innovation radar

DimensionsDefinitions
OfferingDevelop new products or services
PlatformUse common components, methods or technologies to make the production system more adaptable to the products or services offered
BrandUse the brand to leverage new market opportunities
CustomersDiscover new segments or unmet customer needs
SolutionsCreate integrated and customized good, services and information to solve customers’ problems
Customer experienceFormulation of the customer experience and its interface with the organization
Value captureCreate new revenue streams because of the interaction with stakeholders
ProcessRedesign internal activities to obtain greater efficiency, better quality or faster cycle time
OrganizationChange firms structure, partnerships and the responsibilities of employees
Supply chainChange logistical aspects of the business, such as transportation, storage, delivery
PresenceCreate new distribution channels or points of presence to deliver products to customers
NetworkingImprove communication capabilities with customers that can increase business value and gain benefits
Innovative environmentSources of knowledge in innovation used by the firm, such as participation in events, acquisition of technical information and use of support entities
Source: Based on Sawhney et al. (2006) and Bachmann and Destefani (2008) 

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