Social media usage and demographic variables
| Usage variables | Overall | Cognitive | Affective | Behavioral | ||||
|---|---|---|---|---|---|---|---|---|
| n | (%) | n | (%) | n | (%) | n | (%) | |
| Access | ||||||||
| Mobile device | 7,726 | 57.4 | 2,984 | 58.8 | 2,328 | 55.7 | 2,414 | 57.4 |
| PC | 1,035 | 7.7 | 461 | 9.1 | 332 | 7.9 | 242 | 5.8 |
| Mobile Device & PC | 4,701 | 34.9 | 1,631 | 32.1 | 1,520 | 36.4 | 1,550 | 36.9 |
| Length of usage | ||||||||
| ≤1 year | 2,390 | 17.8 | 1,107 | 21.8 | 721 | 17.2 | 562 | 13.4 |
| 2 years | 2,975 | 22.1 | 1,106 | 21.8 | 934 | 22.3 | 935 | 22.2 |
| 3 years | 3,163 | 23.5 | 1,076 | 21.2 | 998 | 23.9 | 1,089 | 25.9 |
| 4 years | 2,365 | 17.6 | 820 | 16.2 | 738 | 17.7 | 807 | 19.2 |
| ≥5 years | 2,569 | 19.1 | 967 | 19.1 | 789 | 18.9 | 813 | 19.3 |
| Log-on frequency | ||||||||
| Daily | 8,402 | 62.4 | 3,127 | 61.6 | 2,639 | 63.1 | 2,636 | 62.7 |
| 2-4 times a week | 2,793 | 20.7 | 1,033 | 20.4 | 882 | 21.1 | 878 | 20.9 |
| Once a week | 1,295 | 9.6 | 495 | 9.8 | 383 | 9.2 | 417 | 9.9 |
| 2-4 times a month | 571 | 4.2 | 264 | 5.2 | 166 | 4.0 | 141 | 3.4 |
| Once a month | 401 | 3.0 | 157 | 3.1 | 110 | 2.6 | 134 | 3.2 |
| Log-on duration | ||||||||
| ≤1 h | 4,920 | 36.5 | 1,645 | 32.4 | 1,684 | 40.3 | 1,591 | 37.8 |
| 2 h | 3,273 | 24.3 | 1,209 | 23.8 | 929 | 22.2 | 1,135 | 27.0 |
| 3 h | 2,425 | 18.0 | 1,014 | 20.0 | 692 | 16.6 | 719 | 17.1 |
| 4 h | 1,202 | 8.9 | 569 | 11.2 | 338 | 8.1 | 295 | 7.0 |
| ≥5 h | 1,642 | 12.2 | 639 | 12.6 | 537 | 12.8 | 466 | 11.1 |
| Profile update incidence | ||||||||
| Daily | 3,558 | 26.4 | 1,300 | 25.6 | 1,137 | 27.2 | 1,121 | 26.7 |
| 2-4 times a week | 2,867 | 21.3 | 994 | 19.6 | 878 | 21.0 | 995 | 23.7 |
| Once a week | 2,783 | 20.7 | 1,099 | 21.7 | 828 | 19.8 | 856 | 20.4 |
| 2-4 times a month | 1,636 | 12.2 | 742 | 14.6 | 479 | 11.5 | 415 | 9.9 |
| Once a month | 2,618 | 19.4 | 941 | 18.5 | 858 | 20.5 | 819 | 19.5 |
| Demographic variables | ||||||||
| Gender | ||||||||
| Male | 5,854 | 43.5 | 2,179 | 42.9 | 1,784 | 42.7 | 1,891 | 45.0 |
| Female | 7,608 | 56.5 | 2,897 | 57.1 | 2,396 | 57.3 | 2,315 | 55.0 |
| Age | ||||||||
| 13-14 | 2,458 | 18.2 | 664 | 13.1 | 889 | 21.3 | 905 | 21.5 |
| 15-16 | 5,152 | 38.3 | 1,793 | 35.3 | 1,653 | 39.5 | 1,706 | 40.6 |
| 17-18 | 5,852 | 43.5 | 2,619 | 51.6 | 1,638 | 39.2 | 1,595 | 37.9 |
| Population group | ||||||||
| White | 1,865 | 13.9 | 542 | 10.7 | 627 | 15.0 | 696 | 16.5 |
| Black | 4,777 | 35.5 | 2,205 | 43.4 | 1,577 | 37.7 | 995 | 23.7 |
| Colored | 6,302 | 46.8 | 2,130 | 42.0 | 1,849 | 44.2 | 2,323 | 55.2 |
| Indian/Asian | 518 | 3.8 | 199 | 3.9 | 127 | 3.0 | 192 | 4.6 |
| Usage variables | Overall | Cognitive | Affective | Behavioral | ||||
|---|---|---|---|---|---|---|---|---|
| (%) | (%) | (%) | (%) | |||||
| Mobile device | 7,726 | 57.4 | 2,984 | 58.8 | 2,328 | 55.7 | 2,414 | 57.4 |
| PC | 1,035 | 7.7 | 461 | 9.1 | 332 | 7.9 | 242 | 5.8 |
| Mobile Device & PC | 4,701 | 34.9 | 1,631 | 32.1 | 1,520 | 36.4 | 1,550 | 36.9 |
| ≤1 year | 2,390 | 17.8 | 1,107 | 21.8 | 721 | 17.2 | 562 | 13.4 |
| 2 years | 2,975 | 22.1 | 1,106 | 21.8 | 934 | 22.3 | 935 | 22.2 |
| 3 years | 3,163 | 23.5 | 1,076 | 21.2 | 998 | 23.9 | 1,089 | 25.9 |
| 4 years | 2,365 | 17.6 | 820 | 16.2 | 738 | 17.7 | 807 | 19.2 |
| ≥5 years | 2,569 | 19.1 | 967 | 19.1 | 789 | 18.9 | 813 | 19.3 |
| Daily | 8,402 | 62.4 | 3,127 | 61.6 | 2,639 | 63.1 | 2,636 | 62.7 |
| 2-4 times a week | 2,793 | 20.7 | 1,033 | 20.4 | 882 | 21.1 | 878 | 20.9 |
| Once a week | 1,295 | 9.6 | 495 | 9.8 | 383 | 9.2 | 417 | 9.9 |
| 2-4 times a month | 571 | 4.2 | 264 | 5.2 | 166 | 4.0 | 141 | 3.4 |
| Once a month | 401 | 3.0 | 157 | 3.1 | 110 | 2.6 | 134 | 3.2 |
| ≤1 h | 4,920 | 36.5 | 1,645 | 32.4 | 1,684 | 40.3 | 1,591 | 37.8 |
| 2 h | 3,273 | 24.3 | 1,209 | 23.8 | 929 | 22.2 | 1,135 | 27.0 |
| 3 h | 2,425 | 18.0 | 1,014 | 20.0 | 692 | 16.6 | 719 | 17.1 |
| 4 h | 1,202 | 8.9 | 569 | 11.2 | 338 | 8.1 | 295 | 7.0 |
| ≥5 h | 1,642 | 12.2 | 639 | 12.6 | 537 | 12.8 | 466 | 11.1 |
| Daily | 3,558 | 26.4 | 1,300 | 25.6 | 1,137 | 27.2 | 1,121 | 26.7 |
| 2-4 times a week | 2,867 | 21.3 | 994 | 19.6 | 878 | 21.0 | 995 | 23.7 |
| Once a week | 2,783 | 20.7 | 1,099 | 21.7 | 828 | 19.8 | 856 | 20.4 |
| 2-4 times a month | 1,636 | 12.2 | 742 | 14.6 | 479 | 11.5 | 415 | 9.9 |
| Once a month | 2,618 | 19.4 | 941 | 18.5 | 858 | 20.5 | 819 | 19.5 |
| Gender | ||||||||
| Male | 5,854 | 43.5 | 2,179 | 42.9 | 1,784 | 42.7 | 1,891 | 45.0 |
| Female | 7,608 | 56.5 | 2,897 | 57.1 | 2,396 | 57.3 | 2,315 | 55.0 |
| Age | ||||||||
| 13-14 | 2,458 | 18.2 | 664 | 13.1 | 889 | 21.3 | 905 | 21.5 |
| 15-16 | 5,152 | 38.3 | 1,793 | 35.3 | 1,653 | 39.5 | 1,706 | 40.6 |
| 17-18 | 5,852 | 43.5 | 2,619 | 51.6 | 1,638 | 39.2 | 1,595 | 37.9 |
| White | 1,865 | 13.9 | 542 | 10.7 | 627 | 15.0 | 696 | 16.5 |
| Black | 4,777 | 35.5 | 2,205 | 43.4 | 1,577 | 37.7 | 995 | 23.7 |
| Colored | 6,302 | 46.8 | 2,130 | 42.0 | 1,849 | 44.2 | 2,323 | 55.2 |
| Indian/Asian | 518 | 3.8 | 199 | 3.9 | 127 | 3.0 | 192 | 4.6 |
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