Table 2.

Attributes, consequences and values for beef production

AttributesConsequencesValues
Brazil
1. Production aspects
2. Security
3. Animal
4. Quality
5. Feeling
6. Quality
7. Food
8. Health
9. Accessibility
10. Production aspects
11. Achievement
12. Universalism
13. Security
USA
1. Necessity
2. Production aspects
3. Negative
4. Animal

5. Animal
6. Production aspects
7. Origin
8. Financial/economic aspects
9. Choice
10. Feeling
11. Food
12. Necessity

13. Power
14. Self-direction
15. Universalism
16. Security
17. Achievement

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