Relevant studies focusing on online search visibility
| Authors | Focus | Findings |
|---|---|---|
| Wang and Vaughan (2014) | To analyze and test the business value of online search visibility | Major findings indicate a positive relationship between online visibility and shareholder value |
| Wang and Xu (2016) | Implications of online visibility on firm heterogeneity whereby authors analyze the value creation process of firm web visibility | Visibility is a significant determinant of a firm's overall performance |
| Serrano-Cinca and Muñoz-Soro (2019) | To investigate if municipal's websites are ranking high in SERP | Mixed findings, with inconclusive results. The authors proposed a set of indicators to follow in terms of online search visibility |
| Ziakis et al. (2019) | Reviewed the ranking factors that affect the ranking of websites | Major factors influencing ranking are SSL certificate, URL structure, and backlinks |
| Kostagiolas et al. (2020) | Investigation of online visibility of five large publishers of scientific work | More studies are needed to understand the relations between the publishing industry and online search visibility |
| Strzelecki (2020) | Why Google is decreasing the visibility of websites that present health information? | SE decreases visibility is that they do not meet high-ranking criteria |
| Neirotti and Raguseo (2021) | To what extent online visibility affects the performance of hotels primarily through user-generated reviews? | Online search visibility has a positive effect on profitability |
| This study | To investigate the critical determinants of search visibility of health care service providers and success factors | Major predictors of online search visibility are ALT text, backlinks, robots, domain authority (DA), and bounce rate (BR). Issues are related to the number of backlinks, social score, and DA. Polarized utilization of SEO techniques is evident |
| Authors | Focus | Findings |
|---|---|---|
| To analyze and test the business value of online search visibility | Major findings indicate a positive relationship between online visibility and shareholder value | |
| Implications of online visibility on firm heterogeneity whereby authors analyze the value creation process of firm web visibility | Visibility is a significant determinant of a firm's overall performance | |
| To investigate if municipal's websites are ranking high in SERP | Mixed findings, with inconclusive results. The authors proposed a set of indicators to follow in terms of online search visibility | |
| Reviewed the ranking factors that affect the ranking of websites | Major factors influencing ranking are SSL certificate, URL structure, and backlinks | |
| Investigation of online visibility of five large publishers of scientific work | More studies are needed to understand the relations between the publishing industry and online search visibility | |
| Why Google is decreasing the visibility of websites that present health information? | SE decreases visibility is that they do not meet high-ranking criteria | |
| To what extent online visibility affects the performance of hotels primarily through user-generated reviews? | Online search visibility has a positive effect on profitability | |
| This study | To investigate the critical determinants of search visibility of health care service providers and success factors | Major predictors of online search visibility are ALT text, backlinks, robots, domain authority (DA), and bounce rate (BR). Issues are related to the number of backlinks, social score, and DA. Polarized utilization of SEO techniques is evident |
Source(s): Authors
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