Table 3 Parameter estimates and model...

Table 3

Parameter estimates and model statistics

Determinant	Relationship	Model
Determinant	From → To	Unstd	Std
On-Page	ALT text → SEO Index	0.41**	0.33
	ALT text → Visitors	0.32**	0.19
	ALT text → Ranking	0.18*	0.13
	URL → SEO Index	0.16	0.12
	URL → Visitors	0.08	0.03
	URL → Ranking	0.06	0.21
	BR → SEO Index	0.39*	0.36
	BR → Visitors	0.33*	0.34
	BR → Ranking	0.41**	0.39
Off-Page	Backlinks → SEO Index	0.25*	0.13
	Backlinks → Visitors	0.29*	0.26
	Backlinks → Ranking	0.22*	0.17
	Social Score → SEO Index	0.17	0.14
	Social Score → Visitors	0.25**	0.01
	Social Score → Ranking	0.29*	0.31
	DA → SEO Index	0.34**	0.33
	DA → Visitors	0.22**	0.23
	DA → Ranking	0.44**	0.35
Technical	Speed Score → SEO Index	0.11	0.10
	Speed Score → Visitors	0.25*	0.12
	Speed Score → Ranking	0.33**	0.29
	Mobile-friendliness → SEO Index	0.11	0.12
	Mobile-friendliness → Visitors	0.15	0.09
	Mobile-friendliness → Ranking	0.34**	0.30
	XML → SEO Index	0.04	0.06
	XML → Visitors	0.22*	0.24
	XML → Ranking	0.46**	0.36
	Robots → SEO Index	0.35**	0.31
	Robots → Visitors	0.25*	0.19
	Robots → Ranking	0.39*	0.37
Goodness-of-fit indices _χ² (df)		299.22 (88)**
Goodness-of-fit index (GFI)		0.91
Adjusted GFI (AGFI)		0.81
Comparative fit index (CFI)		0.89
Root Mean Square of Approximation (RMSEA)		0.051

Determinant	Relationship	Model
Determinant	From → To	Unstd	Std
On-Page	ALT text → SEO Index	0.41**	0.33
	ALT text → Visitors	0.32**	0.19
	ALT text → Ranking	0.18*	0.13
	URL → SEO Index	0.16	0.12
	URL → Visitors	0.08	0.03
	URL → Ranking	0.06	0.21
	BR → SEO Index	0.39*	0.36
	BR → Visitors	0.33*	0.34
	BR → Ranking	0.41**	0.39
Off-Page	Backlinks → SEO Index	0.25*	0.13
	Backlinks → Visitors	0.29*	0.26
	Backlinks → Ranking	0.22*	0.17
	Social Score → SEO Index	0.17	0.14
	Social Score → Visitors	0.25**	0.01
	Social Score → Ranking	0.29*	0.31
	DA → SEO Index	0.34**	0.33
	DA → Visitors	0.22**	0.23
	DA → Ranking	0.44**	0.35
Technical	Speed Score → SEO Index	0.11	0.10
	Speed Score → Visitors	0.25*	0.12
	Speed Score → Ranking	0.33**	0.29
	Mobile-friendliness → SEO Index	0.11	0.12
	Mobile-friendliness → Visitors	0.15	0.09
	Mobile-friendliness → Ranking	0.34**	0.30
	XML → SEO Index	0.04	0.06
	XML → Visitors	0.22*	0.24
	XML → Ranking	0.46**	0.36
	Robots → SEO Index	0.35**	0.31
	Robots → Visitors	0.25*	0.19
	Robots → Ranking	0.39*	0.37
Goodness-of-fit indices _χ² (df)		299.22 (88)**
Goodness-of-fit index (GFI)		0.91
Adjusted GFI (AGFI)		0.81
Comparative fit index (CFI)		0.89
Root Mean Square of Approximation (RMSEA)		0.051

Note(s): Unstd = Unstandardized Coefficient; Std = Standardized Coefficient; ^ap < 0.1; *p < 0.05; **p < 0.01; all other coefficients are not significant, p > 0.1

Source(s): Authors

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