Table I. Variable definition Var name... | Emerald Publishing

Table I.

Variable definition

Var name	Mean	SD	Survey question	Source
Loyalty	0.231	0.150	Considering all your customers, what percentage would have weekly frequency?	Adapted from Ailawadi et al. (2008)
Pricing	23.502	1.008	What is the avg value (€) of the salon ticket for products and services?	Adapted from Ailawadi et al. (2008)
Unisex	0.873	0.334	What type of clients do you attend to in your hair salon?	Adapted from Anne Garretson Folse et al. (2012)
Services	4.479	0.994	Do you have the following services at your salon? The hair-care services included: hair-colour services, hair-beauty treatments including nutrition, hydration, volume, repair, specific treatments for hair care (fall, dandruff, grease, etc.), haircut and styling services and straightening/permanent services. The aesthetic services included: waxing, manicure, pedicure, massages, nail reconstruction, anti-aging treatments, make-up services and other aesthetic treatments. What percentage of income comes from the hair services invoice sales over total salon sales?	Adapted from Dhar et al. (2001)
Product purchase	0.116	0.136	What percentage of customers who use the salon services, buy the products?	Own development
Leader loyalty	0.227	0.419	According to volume of purchase, who is your main supplier?	Adapted from González-Benito and Martos-Partal (2014)
Web page	0.184	0.388	Does the salon have a Web page?	Adapted from Goode (2002)
RRSS	0.067	0.250	Does the salon have activity in social networks?	Adapted from Goode (2002)
Animation	6.895	1.887	Does the salon contribute to the animation of the point of sale?	Own development
Location	0.026	0.159	Where is your salon located?	Adapted from El Sayed et al. (2003)
Employees	2.359	2.073	Number of full-time employees at salon? Number of part-time employees at salon?	Adapted from Bove and Johnson (2006)

Var name	Mean	SD	Survey question	Source
Loyalty	0.231	0.150	Considering all your customers, what percentage would have weekly frequency?	Adapted from Ailawadi et al. (2008)
Pricing	23.502	1.008	What is the avg value (€) of the salon ticket for products and services?	Adapted from Ailawadi et al. (2008)
Unisex	0.873	0.334	What type of clients do you attend to in your hair salon?	Adapted from Anne Garretson Folse et al. (2012)
Services	4.479	0.994	Do you have the following services at your salon? The hair-care services included: hair-colour services, hair-beauty treatments including nutrition, hydration, volume, repair, specific treatments for hair care (fall, dandruff, grease, etc.), haircut and styling services and straightening/permanent services. The aesthetic services included: waxing, manicure, pedicure, massages, nail reconstruction, anti-aging treatments, make-up services and other aesthetic treatments. What percentage of income comes from the hair services invoice sales over total salon sales?	Adapted from Dhar et al. (2001)
Product purchase	0.116	0.136	What percentage of customers who use the salon services, buy the products?	Own development
Leader loyalty	0.227	0.419	According to volume of purchase, who is your main supplier?	Adapted from González-Benito and Martos-Partal (2014)
Web page	0.184	0.388	Does the salon have a Web page?	Adapted from Goode (2002)
RRSS	0.067	0.250	Does the salon have activity in social networks?	Adapted from Goode (2002)
Animation	6.895	1.887	Does the salon contribute to the animation of the point of sale?	Own development
Location	0.026	0.159	Where is your salon located?	Adapted from El Sayed et al. (2003)
Employees	2.359	2.073	Number of full-time employees at salon? Number of part-time employees at salon?	Adapted from Bove and Johnson (2006)