Table AI. Constructs Items Authors CI... | Emerald Publishing

Table AI.

Constructs	Items	Authors
CI	Not important – Important Boring – Interesting Irrelevant – Relevant Tedious – Exciting It means nothing to me – Means a lot to me Not appealing – Appealing Common – Fascinating Worthless – Valuable Not involving – Involving Not needed – Needed	Zaichkowsky (1994)
CP	Using Facebook gets me to think about Facebook I think about Facebook a lot when I’m using it Using Facebook stimulates my interest to learn more about Facebook	Hollebeek et al. (2014)
Affection	I feel very positive when I use Facebook Using Facebook makes me happy I feel good when I use Facebook I’m proud to use Facebook	Hollebeek et al. (2014)
Activation	I spend a loto f time using Facebook compared to other social media Whenever I’m using social media, I usually use Facebook Facebook is one of the brands I usually use when I use social media	Hollebeek et al. (2014)
SBC	Facebook reflects who I am I can identify with Facebook I feel a personal connection to Facebook I use Facebook to communicate who I am to other people I think Facebook helps me become the type of person I want to be I consider Facebook to be “me” (it reflects who I consider myself to be or the way that I want to present myself to others) Facebook suits me well	Escalas (2004)
Brand Usage Internet	It makes sense to use Facebook instead of any other brand, even if they are the same Even if another brand has the same features as Facebook, I would prefer to use Facebook If there is another brand as good as Facebook, I prefer to use Facebook If another brand is not different from Facebook in any way, it seems smarter to use Facebook	Yoo and Donthu (2001)

Constructs	Items	Authors
CI	Not important – Important Boring – Interesting Irrelevant – Relevant Tedious – Exciting It means nothing to me – Means a lot to me Not appealing – Appealing Common – Fascinating Worthless – Valuable Not involving – Involving Not needed – Needed	Zaichkowsky (1994)
CP	Using Facebook gets me to think about FacebookI think about Facebook a lot when I’m using itUsing Facebook stimulates my interest to learn more about Facebook	Hollebeek et al. (2014)
Affection	I feel very positive when I use FacebookUsing Facebook makes me happyI feel good when I use FacebookI’m proud to use Facebook	Hollebeek et al. (2014)
Activation	I spend a loto f time using Facebook compared to other social mediaWhenever I’m using social media, I usually use FacebookFacebook is one of the brands I usually use when I use social media	Hollebeek et al. (2014)
SBC	Facebook reflects who I am I can identify with FacebookI feel a personal connection to FacebookI use Facebook to communicate who I am to other people I think Facebook helps me become the type of person I want to beI consider Facebook to be “me” (it reflects who Iconsider myself to be or the way that I want to present myself to others)Facebook suits me well	Escalas (2004)
Brand Usage Internet	It makes sense to use Facebook instead of any other brand, even if they are the sameEven if another brand has the same features as Facebook, I would prefer to use FacebookIf there is another brand as good as Facebook, I prefer to use FacebookIf another brand is not different from Facebook in any way, it seems smarter to use Facebook	Yoo and Donthu (2001)