Table II. Results of SEM estimation...

Table II.

Results of SEM estimation

Hypotheses	Standardised estimates	t	p-value	Adjustment indicators
H1a: CI → CP (+)	0.740***	10.863	0.000	X² = 736.283, df = 352, p-value = 0.000 RMSEA = 0.070 CFI = 0.943 TLI = 0.934 IFI = 0.943
H1b: CI → Affection (+)	0.355***	4.679	0.000
H1c: CI → Activation (+)	0.248***	3.448	0.000
H2a: CP → SBC (+)	0.107*	1.721	0.085
H2b: Affection → SBC (+)	0.252**	3.055	0.002
H2c: Activation → SBC (+)	0.566***	7.058	0.000
H3a: CP → Brand usage internet (+)	0.097	1.137	0.255
H3b: Affection → Brand usage internet (+)	0.247**	2.201	0.028
H3c: Activation → Brand usage internet (+)	0.503***	4.771	0.000

Hypotheses	Standardised estimates	t	p-value	Adjustment indicators
H1a: CI → CP (+)	0.740***	10.863	0.000	X² = 736.283, df = 352, p-value = 0.000RMSEA = 0.070CFI = 0.943TLI = 0.934IFI = 0.943
H1b: CI → Affection (+)	0.355***	4.679	0.000
H1c: CI → Activation (+)	0.248***	3.448	0.000
H2a: CP → SBC (+)	0.107*	1.721	0.085
H2b: Affection → SBC (+)	0.252**	3.055	0.002
H2c: Activation → SBC (+)	0.566***	7.058	0.000
H3a: CP → Brand usage internet (+)	0.097	1.137	0.255
H3b: Affection → Brand usage internet (+)	0.247**	2.201	0.028
H3c: Activation → Brand usage internet (+)	0.503***	4.771	0.000

Notes:

***p-value < 0.001;

**p-value < 0.05;

*p-value < 0.1;

X² (Qui-square), df (degree of freedman); RMSEA (Root Mean Square Error of Approximation); CFI (Comparative Fit Index); TLI (Tucker–Lewis Index); IFI (Incremental Fit Index)

[ViewLarge]

Sharing Unavailable