Table II.

Results of SEM estimation

HypothesesStandardised estimatestp-valueAdjustment indicators
H1a: CI → CP (+)0.740***10.8630.000X2 = 736.283, df = 352, p-value = 0.000
RMSEA = 0.070
CFI = 0.943
TLI = 0.934
IFI = 0.943
H1b: CI → Affection (+)0.355***4.6790.000
H1c: CI → Activation (+)0.248***3.4480.000
H2a: CP → SBC (+)0.107*1.7210.085
H2b: Affection → SBC (+)0.252**3.0550.002
H2c: Activation → SBC (+)0.566***7.0580.000
H3a: CP → Brand usage internet (+)0.0971.1370.255
H3b: Affection → Brand usage internet (+)0.247**2.2010.028
H3c: Activation → Brand usage internet (+)0.503***4.7710.000

Notes:

***p-value < 0.001;

**p-value < 0.05;

*p-value < 0.1;

X2 (Qui-square), df (degree of freedman); RMSEA (Root Mean Square Error of Approximation); CFI (Comparative Fit Index); TLI (Tucker–Lewis Index); IFI (Incremental Fit Index)

[ViewLarge]
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.