Description of the survey scales included in the PLS-SEM model
| Scale | Item description | Item coding |
|---|---|---|
| Covid Phobia (CPH) | The fear of coming down with coronavirus makes me very anxious | CPH1 |
| I am extremely afraid that by traveling me/ my family might become infected by the coronavirus | CPH2 | |
| News about coronavirus-related deaths causes me great anxiety | CPH3 | |
| After the coronavirus pandemic, I feel extremely anxious when I see people coughing | CPH4 | |
| The idea of traveling with big groups of people (e.g. by train or plane) makes me anxious | CPH5 | |
| The fear of coming down with coronavirus seriously impedes my social relationships | CPH6 | |
| Willingness to avoid Covid-related wine tourism risks (RISKAVOID) | Due to the risks connected with the Covid pandemic, I cannot accept going to travel to a wine region with family and friends | RAV1 |
| Due to the risks connected with the Covid pandemic, I cannot accept that local friends and relatives travel to wine regions | RAV2 | |
| I will avoid eating with local friends and relatives after their trip to a wine region | RAV3 | |
| Involvement with wine (WI) | I like to purchase wine to match the occasion | WI1 |
| Many of my friends share my interest in wine | WI2 | |
| Deciding which wine to buy is an important decision | WI3 | |
| I like to gain the health benefits associated with drinking wine | WI4 | |
| For me, drinking wine is a particularly pleasurable experience | WI5 | |
| I wish to learn more about wine | WI6 | |
| I have a strong interest in wine | WI7 | |
| My interest in wine has been very rewarding | WI8 | |
| My interest in wine makes me want to visit wine regions | WI9 | |
| I am knowledgeable about wine | WI10 | |
| People come to me for advice about wine | WI11 | |
| Much of my leisure time is devoted to wine-related activities | WI12 | |
| I have invested a great deal in my interest in wine | WI13 (dropped) | |
| Wine represents a central life interest for me | WI14 | |
| Acquired Wine Interest in lockdown (AQWINT) | While in lockdown, deepened my knowledge about wine | AQWI1 |
| I feel that during lockdown(s), I became more passionate about wine | AQWI2 | |
| While in lockdown, I watched and/or read online content (e.g. YouTube videos, blogs) and/or documentaries about wine | AQWI3 | |
| While in lockdown, I started following profiles of wineries/wine experts on social media | AQWI4 | |
| While in lockdown, I started looking for more information about the wines I want to purchase | AQWI5 |
| Scale | Item description | Item coding |
|---|---|---|
| The fear of coming down with coronavirus makes me very anxious | ||
| I am extremely afraid that by traveling me/ my family might become infected by the coronavirus | ||
| News about coronavirus-related deaths causes me great anxiety | ||
| After the coronavirus pandemic, I feel extremely anxious when I see people coughing | ||
| The idea of traveling with big groups of people (e.g. by train or plane) makes me anxious | ||
| The fear of coming down with coronavirus seriously impedes my social relationships | ||
| Due to the risks connected with the Covid pandemic, I cannot accept going to travel to a wine region with family and friends | ||
| Due to the risks connected with the Covid pandemic, I cannot accept that local friends and relatives travel to wine regions | ||
| I will avoid eating with local friends and relatives after their trip to a wine region | ||
| I like to purchase wine to match the occasion | ||
| Many of my friends share my interest in wine | ||
| Deciding which wine to buy is an important decision | ||
| I like to gain the health benefits associated with drinking wine | ||
| For me, drinking wine is a particularly pleasurable experience | ||
| I wish to learn more about wine | ||
| I have a strong interest in wine | ||
| My interest in wine has been very rewarding | ||
| My interest in wine makes me want to visit wine regions | ||
| I am knowledgeable about wine | ||
| People come to me for advice about wine | ||
| Much of my leisure time is devoted to wine-related activities | ||
| I have invested a great deal in my interest in wine | ||
| Wine represents a central life interest for me | ||
| While in lockdown, deepened my knowledge about wine | ||
| I feel that during lockdown(s), I became more passionate about wine | ||
| While in lockdown, I watched and/or read online content (e.g. YouTube videos, blogs) and/or documentaries about wine | ||
| While in lockdown, I started following profiles of wineries/wine experts on social media | ||
| While in lockdown, I started looking for more information about the wines I want to purchase |
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