Descriptive statistics of the sample
| Variable | Freq. | Valid (%) |
|---|---|---|
| State (n = 399) | ||
| Oregon | 198 | 49.6 |
| California | 201 | 50.4 |
| Age (n = 399) | ||
| 21–29 | 65 | 16.3 |
| 30–39 | 78 | 19.5 |
| 40–49 | 76 | 19.0 |
| 50–59 | 52 | 13.0 |
| 60–69 | 58 | 14.5 |
| over 70 | 70 | 17.5 |
| Marital Status (n = 399) | ||
| Married/In a domestic partnership | 263 | 65.9 |
| Single | 63 | 15.8 |
| Dating | 19 | 4.8 |
| Separated/divorced | 42 | 10.5 |
| Widowed | 12 | 3.0 |
| Household income before Covid (n = 399) | ||
| Insufficient | 9 | 2.3 |
| Just sufficient | 58 | 14.5 |
| Sufficient | 136 | 34.1 |
| Good | 196 | 49.1 |
| Vaccinated (n = 389) | ||
| Yes | 308 | 79.2 |
| No | 81 | 20.8 |
| Usual length of stay before Covid (n = 316) | ||
| Day trip | 180 | 45.5 |
| 2–3 days | 162 | 40.9 |
| 4–7 days | 42 | 10.6 |
| > 7 days | 12 | 3.0 |
| Preferred accommodation before Covid (n = 216) | ||
| Hotel | 116 | 53.7 |
| B&B | 36 | 16.7 |
| Private lodging | 44 | 20.4 |
| Camping-village | 17 | 7.9 |
| Agritourism | 1 | 0.5 |
| Other | 2 | 0.9 |
| Gender (n = 399) | ||
| Male | 197 | 50.3 |
| Female | 201 | 49.4 |
| Other | 1 | 0.3 |
| Education (n = 398) | ||
| High school or lower | 49 | 12.3 |
| Associate degree/college | 97 | 24.4 |
| Bachelor’s degree | 130 | 32.7 |
| Graduate degree | 44 | 11.1 |
| Postgraduate | 78 | 19.6 |
| Household composition (n = 399) | ||
| No. of adults (average) | 2 | |
| Families with children | 131 | 32.8 |
| Visited a wine region in the last 3 years (n = 399) | ||
| Yes | 324 | 81.2 |
| No | 75 | 18.8 |
| Household income variation after Covid (n = 399) | ||
| Much worse | 30 | 7.5 |
| Worse | 99 | 24.8 |
| Unchanged | 204 | 51.1 |
| Improved | 42 | 10.5 |
| Much improved | 24 | 6.0 |
| Location of the wine regions visited before Covid | ||
| In my State BC | 347 | 87.0 |
| In a neighbouring State | 93 | 23.3 |
| In a US wine-making region far from my home state | 2 | 0.5 |
| Overseas | 1 | 0.3 |
| Changes in budget for travelling after Covid (trav$AC) (n = 399) | ||
| reduced | 145 | 36.3 |
| unchanged | 197 | 49.4 |
| increased | 57 | 14.3 |
| Changes in time for travelling after Covid (travtAC) (n = 399) | ||
| reduced | 155 | 38.8 |
| unchanged | 182 | 45.6 |
| increased | 62 | 15.5 |
| Variable | Freq. | Valid (%) |
|---|---|---|
| Oregon | 198 | 49.6 |
| California | 201 | 50.4 |
| 21–29 | 65 | 16.3 |
| 30–39 | 78 | 19.5 |
| 40–49 | 76 | 19.0 |
| 50–59 | 52 | 13.0 |
| 60–69 | 58 | 14.5 |
| over 70 | 70 | 17.5 |
| Married/In a domestic partnership | 263 | 65.9 |
| Single | 63 | 15.8 |
| Dating | 19 | 4.8 |
| Separated/divorced | 42 | 10.5 |
| Widowed | 12 | 3.0 |
| Insufficient | 9 | 2.3 |
| Just sufficient | 58 | 14.5 |
| Sufficient | 136 | 34.1 |
| Good | 196 | 49.1 |
| Yes | 308 | 79.2 |
| No | 81 | 20.8 |
| Day trip | 180 | 45.5 |
| 2–3 days | 162 | 40.9 |
| 4–7 days | 42 | 10.6 |
| > 7 days | 12 | 3.0 |
| Hotel | 116 | 53.7 |
| B&B | 36 | 16.7 |
| Private lodging | 44 | 20.4 |
| Camping-village | 17 | 7.9 |
| Agritourism | 1 | 0.5 |
| Other | 2 | 0.9 |
| Male | 197 | 50.3 |
| Female | 201 | 49.4 |
| Other | 1 | 0.3 |
| High school or lower | 49 | 12.3 |
| Associate degree/college | 97 | 24.4 |
| Bachelor’s degree | 130 | 32.7 |
| Graduate degree | 44 | 11.1 |
| Postgraduate | 78 | 19.6 |
| No. of adults (average) | 2 | |
| Families with children | 131 | 32.8 |
| Yes | 324 | 81.2 |
| No | 75 | 18.8 |
| Much worse | 30 | 7.5 |
| Worse | 99 | 24.8 |
| Unchanged | 204 | 51.1 |
| Improved | 42 | 10.5 |
| Much improved | 24 | 6.0 |
| In my State BC | 347 | 87.0 |
| In a neighbouring State | 93 | 23.3 |
| In a US wine-making region far from my home state | 2 | 0.5 |
| Overseas | 1 | 0.3 |
| reduced | 145 | 36.3 |
| unchanged | 197 | 49.4 |
| increased | 57 | 14.3 |
| reduced | 155 | 38.8 |
| unchanged | 182 | 45.6 |
| increased | 62 | 15.5 |
Note:
percentages do not necessarily sum up to 1 as some questions were multiple answer (e.g. location of the wine regions visited before Covid)
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