Perceived effectiveness of in-store technological tools in relation to firm seniority
| Total sample | Less than 10 years | Equal to or more than 10 years | ||||||
|---|---|---|---|---|---|---|---|---|
| n = 279 (100%) | n = 83 (29.7%) | n = 196 (70.3%) | ||||||
| Mean | SD | Mean | SD | Mean | SD | F | Sig | |
| Travel catalogues and brochures | 2.85 | 1.470 | 2.76 | 1.486 | 2.88 | 1.465 | 0.412 | 0.522 |
| Tablet | 1.88 | 1.168 | 2.11 | 1.325 | 1.79 | 1.084 | 4.509*** | 0.035 |
| Touchpoint | 1.62 | 1.052 | 1.75 | 1.146 | 1.57 | 1.008 | 1.628 | 0.203 |
| Monitor or LCD screen | 2.48 | 1.429 | 2.53 | 1.484 | 2.46 | 1.408 | 0.143 | 0.705 |
| 3D (AR and VR) | 1.98 | 1.290 | 2.06 | 1.382 | 1.94 | 1.251 | 0.516 | 0.473 |
| QR code | 2.12 | 1.317 | 2.15 | 1.433 | 2.1 | 1.269 | 0.061 | 0.806 |
| Total sample | Less than 10 years | Equal to or more than 10 years | ||||||
|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Sig | ||
| Travel catalogues and brochures | 2.85 | 1.470 | 2.76 | 1.486 | 2.88 | 1.465 | 0.412 | 0.522 |
| Tablet | 1.88 | 1.168 | 2.11 | 1.325 | 1.79 | 1.084 | 4.509*** | 0.035 |
| Touchpoint | 1.62 | 1.052 | 1.75 | 1.146 | 1.57 | 1.008 | 1.628 | 0.203 |
| Monitor or LCD screen | 2.48 | 1.429 | 2.53 | 1.484 | 2.46 | 1.408 | 0.143 | 0.705 |
| 3D (AR and VR) | 1.98 | 1.290 | 2.06 | 1.382 | 1.94 | 1.251 | 0.516 | 0.473 |
| QR code | 2.12 | 1.317 | 2.15 | 1.433 | 2.1 | 1.269 | 0.061 | 0.806 |
Note(s): Significantly different average scores * = p < 0.10; ** = p < 0.05; *** = p < 0.01
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