Perceived effectiveness of in-store technological tools in relation to belonging to a network
| Total sample | Part of a network | Not part of a network | ||||||
|---|---|---|---|---|---|---|---|---|
| n = 279 (100%) | n = 185 (66.3%) | n = 94 (33.7%) | ||||||
| Mean | SD | Mean | SD | Mean | SD | F | Sig | |
| Travel catalogues and brochures | 2.85 | 1.470 | 3.04 | 1.423 | 2.47 | 1.493 | 9.661*** | 0.002 |
| Tablet | 1.88 | 1.168 | 1.94 | 1.176 | 1.77 | 1.149 | 1.395 | 0.239 |
| Touchpoint | 1.62 | 1.052 | 1.67 | 1.035 | 1.54 | 1.084 | 0.843 | 0.359 |
| Monitor or LCD screen | 2.48 | 1.429 | 2.63 | 1.447 | 2.19 | 1.354 | 5.892*** | 0.016 |
| 3D (AR and VR) | 1.98 | 1.290 | 2 | 1.325 | 1.94 | 1.225 | 0.127 | 0.721 |
| QR code | 2.12 | 1.317 | 2.1 | 1.282 | 2.15 | 1.391 | 0.095 | 0.758 |
| Total sample | Part of a network | Not part of a network | ||||||
|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Sig | ||
| Travel catalogues and brochures | 2.85 | 1.470 | 3.04 | 1.423 | 2.47 | 1.493 | 9.661*** | 0.002 |
| Tablet | 1.88 | 1.168 | 1.94 | 1.176 | 1.77 | 1.149 | 1.395 | 0.239 |
| Touchpoint | 1.62 | 1.052 | 1.67 | 1.035 | 1.54 | 1.084 | 0.843 | 0.359 |
| Monitor or LCD screen | 2.48 | 1.429 | 2.63 | 1.447 | 2.19 | 1.354 | 5.892*** | 0.016 |
| 3D (AR and VR) | 1.98 | 1.290 | 2 | 1.325 | 1.94 | 1.225 | 0.127 | 0.721 |
| QR code | 2.12 | 1.317 | 2.1 | 1.282 | 2.15 | 1.391 | 0.095 | 0.758 |
Note(s): Significantly different average scores * = p < 0.10; ** = p < 0.05; *** = p < 0.01
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